Vestel to launch a range of Servis branded white goods into UK market Tuesday 13 September 2011 PDF Print Servis brand to become available via the retail channel from early 2012 Vestel, an international manufacturer of white goods, is to launch the Servis brand in the UK in 2012. After acquiring the brand earlier this year, Vestel will be rolling out first in the UK and then to global markets. Product categories expected to be included in the launch are laundry, cooking, refrigeration and dishwashing. Vestel have recently acquired the Servis, Electra, New Pol and Atlantic brands from the Antonio Merloni Company of Italy. Distribution channels and routes to market for the acquired brands have yet to be announced. John Welbourn, Managing Director at Vestel UK said, “The launch of Servis is a big step for Vestel as it represents our first major open market retail brand. This is particularly exciting for us as there has not been a similarly significant launch to the UK market place in many years. We have identified this marketing opportunity through our work with specialist agency BrocklebankPenn who have been retained to help mastermind our launch strategy.” Mr Welbourn added, “We expect Servis to sell through high street retailers, however, we are still involved with initial discussions, so an announcement will be made about the exact distribution channels later.” The new range of Servis white goods was announced by Vestel at IFA, the global trade show for consumer electronics and home appliances, held in Berlin, 2 – 7 September. -ends NOTES TO EDITORS About Vestel Vestel is a major player in consumer electronics and household appliances with renowned products including television sets, B2B displays, digital set-top boxes, refrigerators, washing machines, cooking appliances, dishwashers, air conditioners and water heaters. The group is comprised of 25 companies and has a turnover of €3.7 billion. For more information please visit: www.vestel.com Editors Contacts John Welbourn Vestel UK Tel: +44 (0) 1753 834552 Email: firstname.lastname@example.org Andreina West PR Artistry Tel: +44 (0) 1491 639500 email: email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry in the following categories: Home & Garden, Business & Finance, Manufacturing, Engineering & Energy, for more information visit https://pressreleasewire.responsesource.com/about.