Servis brand to become available via the retail channel from early 2012
Vestel, an international manufacturer of white goods, is to launch the Servis brand in the UK in 2012. After acquiring the brand earlier this year, Vestel will be rolling out first in the UK and then to global markets. Product categories expected to be included in the launch are laundry, cooking, refrigeration and dishwashing. Vestel have recently acquired the Servis, Electra, New Pol and Atlantic brands from the Antonio Merloni Company of Italy. Distribution channels and routes to market for the acquired brands have yet to be announced.
John Welbourn, Managing Director at Vestel UK said, “The launch of Servis is a big step for Vestel as it represents our first major open market retail brand. This is particularly exciting for us as there has not been a similarly significant launch to the UK market place in many years. We have identified this marketing opportunity through our work with specialist agency BrocklebankPenn who have been retained to help mastermind our launch strategy.”
Mr Welbourn added, “We expect Servis to sell through high street retailers, however, we are still involved with initial discussions, so an announcement will be made about the exact distribution channels later.”
The new range of Servis white goods was announced by Vestel at IFA, the global trade show for consumer electronics and home appliances, held in Berlin, 2 – 7 September.
NOTES TO EDITORS
Vestel is a major player in consumer electronics and household appliances with renowned products including television sets, B2B displays, digital set-top boxes, refrigerators, washing machines, cooking appliances, dishwashers, air conditioners and water heaters. The group is comprised of 25 companies and has a turnover of €3.7 billion.
For more information please visit: www.vestel.com
Tel: +44 (0) 1753 834552
Tel: +44 (0) 1491 639500
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