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Major manufacturer of white goods moves into retail with BrocklebankPenn

BrocklebankPenn, has been appointed by Vestel to launch the Servis brand in the UK. Vestel is a major manufacturer of white goods and BrocklebankPenn has been retained to mastermind the strategy behind the launch of Servis. The brand will be rolled out first in the UK and then to international markets. Product categories expected to be included in the launch include laundry, cooking, refrigeration and dishwashing.

John Welbourn, Managing Director at Vestel UK said, “The launch of Servis is a big step for Vestel as it represents our first major open market retail brand. For this reason it was important for us that we had highly experienced marketing expertise on board. BrocklebankPenn has launched brands from scratch before, they clearly understand the market, and will be instrumental in devising our go to market strategy.”

Craig Penn, Founder & Director of Strategy and Planning at BrocklebankPenn commented; “We are delighted to be working with Vestel on the launch of Servis. This is particularly exciting for BrocklebankPenn as there has not been a similarly significant launch to the UK market place in many years.”

The new range of Servis white goods was announced by Vestel at IFA, the global trade show for consumer electronics and home appliances, held in Berlin, 2 – 7 September. The range is planned to be available from Q1 2012. Distribution channels are still to be announced.

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NOTES TO EDITORS

About Vestel

Vestel is a major player in consumer electronics and household appliances with renowned products including television sets, B2B displays, digital set-top boxes, refrigerators, washing machines, cooking appliances, dishwashers, air conditioners and water heaters. The group is comprised of 25 companies and has a turnover of €3.7 billion.

For more information please visit: www.vestel.com

About BrocklebankPenn

A team of highly experienced individuals with diverse marketing backgrounds, including serial entrepreneur Gary Brine, BrocklebankPenn was founded to provide a new agency, one based on brilliant thinking, great ideas, and a promise that clients would always have direct access to the five key partners.

The executive team at BrocklebankPenn has together more than 100 years of client and agency experience. They offer an innovative, direct and results driven approach to solving marketing problems and are equally as proud of the thinking that goes into each carefully crafted campaign as they are of the killer ideas and great results.

Identify, Shape, Solve

BrocklebankPenn cut through the restrictive hierarchies and processes offered by many agencies with their hallmark approach to any problem; Identify, Shape, Solve. BrocklebankPenn listen, think collectively and deliver answers that are practical and achieve impressive results.

For more information and inspiration please visit: www.brocklebankpenn.com

Editors Contacts:

Craig Penn
BrocklebankPenn
Tel: +44 (0) 20 3178 7551
Email: craig@brocklebankpenn.com

Andreina West
PR Artistry
Tel: +44 (0) 1491 639500
email: andreina@pra-ltd.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry in the following categories: Business & Finance, Media & Marketing, Manufacturing, Engineering & Energy, for more information visit https://pressreleasewire.responsesource.com/about.