Major manufacturer of white goods moves into retail with BrocklebankPenn
BrocklebankPenn, has been appointed by Vestel to launch the Servis brand in the UK. Vestel is a major manufacturer of white goods and BrocklebankPenn has been retained to mastermind the strategy behind the launch of Servis. The brand will be rolled out first in the UK and then to international markets. Product categories expected to be included in the launch include laundry, cooking, refrigeration and dishwashing.
John Welbourn, Managing Director at Vestel UK said, “The launch of Servis is a big step for Vestel as it represents our first major open market retail brand. For this reason it was important for us that we had highly experienced marketing expertise on board. BrocklebankPenn has launched brands from scratch before, they clearly understand the market, and will be instrumental in devising our go to market strategy.”
Craig Penn, Founder & Director of Strategy and Planning at BrocklebankPenn commented; “We are delighted to be working with Vestel on the launch of Servis. This is particularly exciting for BrocklebankPenn as there has not been a similarly significant launch to the UK market place in many years.”
The new range of Servis white goods was announced by Vestel at IFA, the global trade show for consumer electronics and home appliances, held in Berlin, 2 – 7 September. The range is planned to be available from Q1 2012. Distribution channels are still to be announced.
NOTES TO EDITORS
Vestel is a major player in consumer electronics and household appliances with renowned products including television sets, B2B displays, digital set-top boxes, refrigerators, washing machines, cooking appliances, dishwashers, air conditioners and water heaters. The group is comprised of 25 companies and has a turnover of €3.7 billion.
For more information please visit: www.vestel.com
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