A prominent entertainment and leisure provider is reporting huge increases in demand in some sectors – despite economic turbulence in the stock markets and fears of a double dip recession.
USA-based EZE Group has seen tremendous growth in sales figures in sectors like theatre trips and visits to tourist attractions, and particularly for tickets for sporting events – fuelled by huge interest in the 2012 Olympics.
As a whole, demand in the sector has increased by 97%, and in some areas of the market, it has risen by as much as 280%.
As a result they are planning to expand their offices and presence in Europe, by opening six more offices and increasing staffing levels by 85% in the first quarter of 2012.
Gerald Tiernan, European Sales and Marketing Director for EZE Group, said: “Theatre tickets, days out, sporting events and attractions are highly sought-after at the moment.
“The general public seems to be giving themselves a boost during difficult times, with discounts, special offers and bargains driving demand.
“For example, 52% more individuals and couples are taking spa breaks, but mainly when there is a deal on.
“EZE Group has seen demand for London 2012 visits increase by 125% on previous forecasts.”
EZE Group allows people to buy credits, which can be used on a wide range of leisure activities, including holidays, spa and city breaks, and entertainments like theatre and restaurant visits.
The company was formed in the USA in 2001 and now has offices throughout North America and Europe.
For more details on EZE Group visit: http://www.ezegroup.com/
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