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CONFUSED.COM CHOOSE KOKO DIGITAL FOR SECOND GAME

One of the UK’s most well-known price comparison websites has returned to Koko Digital in their efforts to capitalise on the popularity of their signature character.

Following on from the success of World of Confusion, the first game produced for them by the Staffordshire advergame developer, Confused.com asked them to create a new game based on Cara, the animated character which features in all of their advertising.

The result was Cara’s Magic Pocket (http://www.confused.com/cara), a Pacman-style game designed to raise brand awareness, drive traffic to the Confused.com website, improve search engine optimisation, and capture user data for marketing purposes.

The game has already been played more than 850000 times in the first month since release.

Director Stuart Howarth said: “World of Confusion was a great success, attracting over seven million plays and achieving a 15% click-through rate. It also won several awards.

“As well as the viral version of Cara’s Magic Pocket, we have created a Facebook version which will increase the number of ‘Likes’ on Confused.com’s fan page.

“Players will have to ‘Like’ them before gaining access to the game, and have the chance to win an iPad 2 once they’ve registered their score.”

In Cara’s Magic Pocket, players control Cara and collect coins and games, on ten maze style levels ranging from urban to fairground and beach.

The level designs feature key elements of the products and services offered by Confused.com, including car insurance, holiday insurance and utility price comparison.

Further information is available at www.kokodigital.co.uk.

Media enquiries should be directed to Richard Swancott Associates on 01782 472035 or info@richardswancottassociates.co.uk.

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