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The award judges were looking to see audio and visual content that enhances customer experience

Online hiking and camping equipment store Simply Hike has reached the final four in the Best Use of Online Content category of the Ecommerce Awards for Excellence .

The prestigious annual awards are the only ones of their kind in the UK and are judged by senior industry professionals. Categories include Best Multi-channel Retailer and Best Use of Social Media.

The award judges were looking to see audio and visual content that enhances customer experience. Simply Hike's 1,000+ product demonstration videos, clear images, informative descriptions and useful advice pages give customers the information they need to make an informed buying decision. The store has introduced on-location tent videos, so that customers can get a real sense of size and proportion, bringing the great outdoors to the screen.

CEO Gerrard Dennis said "We're delighted to have been shortlisted for this award. Our staff put a lot of hard work into making our web content useful and interesting for our customers. Being shortlisted as a finalist in this category recognises that effort. Our visual and audio content output is going from strength to strength and we're constantly seeking out innovative new ways to make buying camping equipment as simple and pleasurable an experience as we can.”

The winner will be announced at the Ecommerce Awards for Excellence award ceremony which will take place in London on 11th October.

Notes to Editors

Simply Hike launched in 2006 and is one of seven online lifestyle stores that make up The Simply Group. The Kent based company is family owned by founder Gerrard Dennis and his wife Jo Dennis and employs 35 staff.

For all press enquiries, please contact Lorraine Simpson on 01227 285815 or

This press release was distributed by ResponseSource Press Release Wire on behalf of The Simply Group Ltd in the following categories: Business & Finance, Media & Marketing, Retail & Fashion, for more information visit