INCREASE IN CONSUMERS CHECKING THEIR CREDIT DATA Thursday 15 September 2011 PDF Print London, 15th September 2011 – Leading instant online credit information provider, Equifax, reports another year-on-year increase in consumer demand for its credit report services. Increased awareness and easy access to Equifax’s credit report products, means more consumers are checking their credit data than ever. “There has been a 145% increase in people using the ‘first month free’ service to access their Equifax Credit Report and a huge 237% increase in consumers checking their credit rating. says Neil Munroe, External Affairs Director, Equifax. “Equifax was the first credit reference agency to offer instant online access to consumer credit files and we believe this has been an important factor in increasing consumer awareness of the role of credit information as a whole. “As the tough economic climate continues, more consumers are recognising the importance of the credit report to gain an overview of their financial status and help them get the best deals.” The Equifax Credit Report offers individuals a clear picture of their financial situation, helping people see exactly what the lender sees. This makes it easier to understand how lenders make a credit decision, allowing consumers to manage their finances to improve their chances of gaining access to credit. Munroe concludes, “Equifax continues to focus on empowering consumers by giving them easy access to their credit information and helping them understand how lenders use that information. It is encouraging to see that more people are using their credit data, as this will put them in the strongest possible position to manage their finances and get the best deals for their situation.” END For further press information please contact: Louise Fowler, Clare Watson, or Wendy Harrison at HSL on 020 8977 9132 / Fax: 020 8977 5200 or Email: email@example.com About Equifax Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers. Headquartered in Atlanta, Equifax operates in four continents and 15 countries, is a member of Standard & Poor’s (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange under the symbol EFX. For more information, please visit www.equifax.co.uk This press release was distributed by ResponseSource Press Release Wire on behalf of Equi=Media Limited in the following categories: Men's Interest, Women's Interest & Beauty, Business & Finance, Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.