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• Creates Advisory Board of international experts
• Expands Western European, US and Russian markets
• Half million handsets sold in first half of 2011

19th Sept 2011, London - Austrian telecommunications company emporia Telecom, is celebrating 20 years of business by looking forward to the future. It has appointed a new Advisory Board including John Clarkson from Cambridge University, Robert Bauer from the University of Linz, and Boris Nemsic, former CEO of Telekom Austria, to further international expansion and drive awareness for specially developed and manufactured easy to use mobile phones for older users.

According to Boris Nemsic, former CEO of Telekom Austria, due to the focus of larger manufacturers on the mass markets, network operators now need expertise on simplicity and security. "emporia has shown that with good ideas and uncompromising customer orientation it is possible to play a part in the extremely competitive environment of the global players,” he said.

Albert Fellner, emporia Telecom founder and Chairman of the Advisory Board, said: "emporia has always been a pioneer of simple use in a world where mobile phones are becoming increasingly complex. We have never lost sight of the value of good design, developing devices that people can use every day. Convincing network operators, dealers, and salesmen was not always easy, but we know that emporia has now opened a door for consumers that are demanding easy to use mobile phones.”

Robert Bauer from the Institute for Organisational Behaviour at the Johannes Kepler University will encourage innovation and creativity to support international expansion in an extremely attractive niche market. He said, "The major challenge is to grow whilst still remaining fast and innovative." Further penetration into the Western European market and expansion in Russia and the USA are expected to deliver strong company growth in the near term. In the first six months of 2011 emporia Telecom’s sales have already amounted to €50 million, with half a million mobile phones sold internationally.

John Clarkson, the Director of the Engineering Design Centre at Cambridge University said: "My aim is to bring the best ideas from research in the field of Inclusive Design and best practice in implementation closer together in new products by emporia.” This approach has already proved successful, even in well-developed markets such as the Netherlands. Eveline Pupeter-Fellner, Managing Director, emporia Telecom, said, "There are, despite 98 per cent of mature users already owning mobile phones, people who would still prefer simpler handling and security."

Ends

Notes for editors:

Albert Fellner will be presenting at the Senior Market Mobile 2011, London, September 20th. www.seniormarket.co.uk

Information on emporia:

emporia Telecom, a family-owned company founded in 1991, develops, manufactures and sells mobile phones for the older generation and for everybody who would like a high-degree of intuitive operating comfort. emporia Telecom is synonymous with simple, barrier-free communication. Customers are given orientation rather than a multitude of functions. emporia’s research and development department, which employs a third of the company’s workforce of 130, uses technology to simplify complex processes. It is geared almost exclusively to the needs of mature citizens and has become the global market and technology leader in the field of mobile phones for older people. emporia’s products have won many international awards and are recognised internationally. The company from Upper Austria, headquartered in Linz, is currently active in 30 countries. Further information may be found at www.emporia.co.uk

Media contact:

Gary Marshall
Senior Consultant
XL Communications Ltd
Mail: gary@xl-comms.com
Call me: + 44 (0)77 3322 4654

This press release was distributed by ResponseSource Press Release Wire on behalf of XL Communications in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.