British families’ No.1 infant colic remedy, Infacol, have produced a series of revolutionary, short educational movies around baby massage, an increasingly popular method of natural treatment of colic in infants.
Inspired by the dramatic increase in demand for knowledge surrounding baby massage, the brand have collaborated with champion midwife, Nikki Kahn, to produce a series of 6 short movies.
Throughout the movies, we see Nikki explaining exactly what Colic is, then demonstrating the 5 key techniques used in baby massage, each movie lasting between 45 seconds to 1.5 minutes. These include; Round The Clock, Bicycling, I Love U, Scooping the Sand and Tiger in the Tree.
Nikki said of the movies:
“Baby massage builds on this human need for touch, and research has shown the benefits to both mother and child in preventing postnatal depression in mum and encouraging development and bonding in babies as well as easing the minor ailments such as colic that some babies suffer from”.
She continues: “This is supported by the Royal College of Midwives, baby massage empowers a woman to understand her newborn’s non-verbal communication and needs helping them build a happy and confident relationship with their baby for the future. This unique series of short educational movies are the first of their kind and I hope they inspire the viewer to start practicing these simple, but highly effective techniques’’
From Mid September, Infacol will be releasing all 6 movies, starting with ‘What Is Colic’ on their YouTube www.YouTube.com/infacoluk and Facebook page www.Facebook.com/infacol.
NOTES TO EDITORS
About Nikki Khan (Midwife & Baby Masseuse)
Nikki has been a registered & practising midwife since 1989, and offers advice on all aspects of maternity care and general newborn issues. She is a Certified Infant Massage Instructor offering specialist advice on anti-colic and developmental massage. She is the Expert Midwife and Infant Health Expert for Infacol & Sudocrem and for the last decade, has been the Expert Midwife for the bestselling pregnancy magazine, Prima Baby & Pregnancy. She is also a co-author in a book on Pregnancy due for release in September 2011 and as a final role she is a practising Clinical Negligence Solicitor with a special interest in Birth Injuries
Why Choose Infacol?
• Relieves infant colic and griping pain and assists in bringing up babies’ wind
• It is suitable to use from birth onwards (unlike gripe waters, which can only be given to babies over a month old)
• Infacol has an integrated dropper so there’s no need to struggle with a spoon
• It is sugar, alcohol and colourant free, as well as value for money, as it contains up to 100 doses (rsp £4.20 for 50ml dropper).
• Official website - www.Infacol.co.uk / Official blog – www.infacol.co.uk/blog
For further information:
Hayden or Peter at Orbital Media Network
Tel: +44 (0) 203 411 9111
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