NEW mums are turning to the internet instead of their midwife with simple baby care questions.
Recent research undertaken by Google shows that in their first week of becoming a parent, women’s internet searches double, with some of the most searched for questions being:
• How to change a nappy
• How to bath a baby
• How to put a baby to bed and help them sleep through the night
The results compiled by search engine Google, show that many first time mums are more comfortable turning to the Internet than their friends or midwife thanks to the convenience and embarrassment factor.
However, family favourite nappy rash cream, Sudocrem seek to help by teaming up with baby expert and midwife, Nikki Kahn to launch a series of mini-movies answering some of the top 11 most Googled baby related questions. These include: What to Pack for a hospital birth, How much weight a new-born baby gains, How to make sure a dad bonds with baby from the outset, How to swaddle a baby, How to change a nappy, What is nappy rash and how to avoid it, What to pack in your changing bag, How to put a baby to bed and help them to sleep through the night, How do I know how much sleep my child needs at different ages, What is tummy time, What is Hypnobirthing.
Nikki said of the movies:
“All first time mums have questions and no query is ever too small, with many mums being in the same position of not knowing who to ask.
She continued: “These movies should alleviate those concerns and help you feel more confident with your new baby.”
From Mid September, the brand will be releasing a series of 11 movies on the Sudocrem YouTube channel and Sudocrem Facebook page.
NOTES TO EDITORS
About Nikki Khan (Midwife & Baby Masseuse)
Nikki has been a registered & practising midwife since 1989, and offers advice on all aspects of maternity care and general newborn issues. She is a Certified Infant Massage Instructor offering specialist advice on anti-colic and developmental massage. She is the Expert Midwife and Infant Health Expert for Infacol & Sudocrem and for the last decade, has been the Expert Midwife for the bestselling pregnancy magazine, Prima Baby & Pregnancy. She is also a co-author in a book on Pregnancy due for release in September 2011 and as a final role she is a practising Clinical Negligence Solicitor with a special interest in Birth Injuries
Sudocrem Antiseptic Healing Cream has been helping to soothe sore skin for almost 80 years. The market leader in the treatment of nappy rash, it’s used by mums, dads and healthcare professionals everywhere.
Unlike some nappy rash products on the market, Sudocrem Antiseptic Healing Cream is a licensed medicine, which means we’ve had to submit clinical data proving that Sudocrem is an effective and safe treatment and of consistent high quality.
Sudocrem Antiseptic Healing Cream is clinically proven to heal nappy rash.
It has proved itself as a product that can be trusted to soothe, heal and protect a baby’s delicate skin and works in three ways:
• It soothes sore or inflamed skin.
• It works as a mild local anaesthetic to help ease pain and irritation.
• A water-repellent base forms a protective barrier, helping to stop any irritants (urine and faeces) coming into contact with the skin.
For further information or samples:
Hayden or Peter at Orbital Media Network
Tel: +44 (0) 203 411 9111
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