20th September 2011, London: The UK’s fastest growing bingo site has just announced that it has re-signed sexy Welsh rugby star Gavin Henson as the official face of Brits Bingo. Strapping Gavin teamed up with Brits Bingo to launch the brand back in March of this year and appeared both on the website and in two nationwide TV commercials. The commercials featured a semi-clad Gavin in a set up that led viewers to believe it was an advertisement for a sports brand.
Now, Brits Bingo and Channel 5’s Bachelor have cemented their relationship in a new agreement that will get Gavin more involved with the site and exclusive bingo games that will be open to selected VIP players. Henson fans and bingo enthusiasts alike will be pleasantly surprised with what Brits has in store over the coming months.
Director of Brits Bingo, Anthea Michael, recalls; “Gavin is an absolute pleasure to work with and we appreciated how down-to-earth and easy going he is. He has a wonderful smile, great sense of humour and our players absolutely adore him”.
Back in June of this year, Brits Bingo launched its first ‘Face of Brits’ competition in an effort to find a suitable candidate to appear alongside Gavin who has become something of a mascot. The idea behind ‘Face of Brits’ is to feature budding Brits Bingo players on the site to give a community feel to the brand and to create something that regular players can be part of.
Lucky winner Jennifer Ross from Aberdeenshire was the envy of thousands of women when she was chosen at random and called to participate in an exclusive photo shoot with Gavin in London last week. Photos of Jennifer and Gavin will be featured on the website by the end of September.
Due to the success of the first competition, Brits Bingo will continue its ‘Face of Brits’ competition into 2012 and the next winner will be selected in January. More details are available on the Brits Bingo Facebook page and online at www.britsbingo.co.uk/skin/faceofbrits.php.
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Note to Editors:
PR Contact: Anthea Michael email@example.com
Tel : +357 96 346 110
Twitter: @BritsBingo or www.twitter.com/britsbingo
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