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The amount of improvement that can be achieved by using GreenRoad is impressive

London, UK — September 20th, 2011 — GreenRoad, the leader in driving performance and safety management, today announced that Bunzl Catering Supplies is rolling out the GreenRoad service across its fleet of over 120 vehicles from vans to articulated Heavy Goods Vehicles to ensure the continued safety of its drivers, cut insurance claims, reduce vehicle damage and cut fuel and carbon emissions.

With its traffic light LEDs on the dashboard, GreenRoad is providing Bunzl Catering Supplies’ drivers with real-time coaching on their abilities, manoeuvres and patterns while also providing further analysis to drivers and fleet managers online. GreenRoad’s instant feedback immediately transforms driving culture and delivers the best drivers on the road with a typical GreenRoad customer seeing up to a 10% reduction in fuel-consumption and emissions as well as a 50% reduction in collision costs.

Max Harris, Operations Director, Bunzl Catering Supplies comments: “We have always focused on building a strong safety culture at Bunzl Catering Supplies but had no way of understanding driver behaviour to prevent incidents. GreenRoad’s solution now enables us to focus on particular drivers and routes, allowing us to coach drivers on their driving technique and score them against colleagues. The amount of improvement that can be achieved by using GreenRoad is impressive.”

“As well as being safer on the roads, we are seeing additional benefits from the increased visibility into risk, increased professionalism from our drivers, and even reduced stress levels as drivers adopt a heightened awareness of driving,” continued Harris.

GreenRoad partnered with Marsh, the world’s leading insurance broker and risk adviser, to support its client, Bunzl Catering Supplies. Marsh now gains new intelligence about risk and safety levels leading to more effective risk management strategies and tailored insurance offerings that reflect the reduced risk at Bunzl Catering Supplies.

As other Bunzl businesses share best practices, a number of Bunzl divisions are now evaluating GreenRoad’s service. Since driving decisions are responsible for 90% of all collisions and up to 33% of fuel spend, the only way to truly reduce risk and improve efficiency is by focusing on driver decision-making.

About GreenRoad

GreenRoad is the leader in driving performance and safety management for fleets and other organisations. GreenRoad solutions feature the unique GreenRoad Auto-Improvement Loop™, a technology-based, personalised driver self-improvement loop that immediately transforms driving culture and delivers the best drivers on the road. Proven across 70,000 drivers worldwide, representing innovative fleets from all industry segments, GreenRoad dramatically reduces crashes and fuel consumption so customers realise positive ROI within months. The company is headquartered in Redwood City, CA, with offices throughout the U.S. and UK, and Israel. For more information, visit

For more information, photos and interviews please contact:

Rachel Postlethwaite
Breakaway Communications
+44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Motoring, Transport & Logistics, for more information visit