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doing things the old fashioned way is no longer driving competitive results

Trusted shortlist of UK-based firms to provide end-to-end cloud services

London 21st September, 2011 – Armstrong Communications PLC today announced it is to become a member of the recently launched UK Cloud Alliance. The UK Cloud Alliance, a collective of UK-based technology firms and service providers, aims to guarantee the full transformational benefits of cloud computing. The Alliance helps medium sized UK businesses look for new ways to answer their biggest challenges. The objective is to provide a single source of technology choices that can be serviced by local specialists. This initiative brings together the best that cloud computing has to offer, but delivered via local infrastructure, and by local service partners.

Armstrong Communications provides a host of telephony and voice solutions, including CTI (computer telephony integration), IVR (Interactive Voice Response), diallers, call recording, management services and analysis, as well as consultancy. The company has seen a growing interest in cloud services from cost conscious businesses and from those looking to transform their operations in readiness for future growth. Armstrong Communications believes that joining the UKCA is a logical choice; by aligning itself to a group of like-minded service providers it can fulfil the needs of UK businesses.

Justin Walton, Sales and Marketing Director at Armstrong Communications said, “The types of people who choose to work with the UK Cloud Alliance, either as members such as ourselves, or indeed as customers, are forward thinking and visionary. Business leaders know how they want to use technology now and into the future; doing things the old fashioned way is no longer driving competitive results. They recognise it is time for them to begin their transformational journey to the cloud with the expertise and consulting capabilities of the UK Cloud Alliance.”

Ricky Hudson, CEO of Star, commented, “We welcome Armstrong Communications to the UK Cloud Alliance. This is about serving up technology services to UK businesses because they like being looked after by local organizations they can get to know, grow with and trust. Together, Star, Armstrong Communications and the rest of this Alliance will bring the innovation and value promised by cloud computing to the most dynamic sector of the UK economy.”

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About Star

Star provides on-demand computing and communication services to UK businesses. Utilising an advanced cloud computing platform, the company has redefined how business people use and pay for the technology that supports them. Star’s On-demand Business Services™ are easy to use and pay for and are available any time and from anywhere, removing unnecessary costs for hardware, software and on-going maintenance. Since 1995, when Star was founded, the company has been an Internet technology innovator and pioneered the system for cloud based spam and virus scanning for business email that became MessageLabs.

In the last 14 years Star has established itself as a leading IT and communications service provider of the highest pedigree looking after 3,500 UK business customers and their 500,000 users. Star has UK based data centres that sit within a network and communications capability that forms the basis of the Star Platform, from which a wide range of computing and communication services are delivered to customers. Star has over 230 employees working from offices throughout the UK, providing the highest levels of customer service and support. Star’s technology roadmap will deliver on-demand, cloud computing services to UK businesses who want immediate access to the latest enterprise technologies.

About Partner

Armstrong Communications PLC was founded in 1995 as a provider of telephony solutions, and now services upwards of 250 Nationally dispersed businesses, including many contact centres. Telephony can be a significant inhibitor or driver of business performance, and Armstrong provides wide reaching consultancy and guidance of how to take advantage of the latest available technology, with manageable investment.

UKCA Press contacts:

Paul Maher/Emma Naylor
Positive Marketing
Mobile +44 (0) 7900 600013
Direct +44 (0) 20 8237 1104/0208 237 1107
pmaher@postivemarketing.org

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