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'Love Where You Live’, Keep Britain Tidy’s new anti litter campaign has been officially endorsed by the Foodservice Packaging Association it was announced today, Thursday September 22 at the Association’s Annual Luncheon at the House of Commons. The new campaign, set to run for ten years, is designed to discourage the public from dropping litter. The campaign launches on October 17.

Chairman Neill Whitall says: “We have attended meetings with the Keep Britain Tidy Group and feel this new campaign will not only help to position littering as anti-social it will, specific to our industry, help to encourage the public to take more responsibility with regard to the packaging they used to consume food and drink.”

FPA members are actively being encouraged top get involved with the campaign by implementing the ‘Love Where You Live’ six principles across their businesses:
• Encourage personal responsibility and positive action
• Work in partnership with neighbours to reduce litter
• Take responsibility for keeping your own immediate area clean
• Raise awareness and education about the prevention of littering
• Make it easier for people not to drop litter
• Become an active ambassador for clean, green places throughout the UK
Members who do this will be entitled to use the ‘Love Where You Live’ logo.

The FPA is actively campaigning across a number of fronts to address issues relating to the recycling, re-using and reduction of foodservice packaging. The FPA is also active in working with parties seeking to improve the environment and is at the forefront of environmental and sustainable developments with regard to packaging. Visit the FPA website for more information.

Ends 22 September 2011

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