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London – 22 September 2011 hybris, a global leader in multichannel commerce solutions, has today announced that Lebara, one of Europe’s leading telecoms operators for migrant communities has based its growing eCommerce platform on the hybris B2C Commerce solution. The platform underpins Lebara’s strategy to create a central e-commerce function to encourage direct engagement with its customers.

Lebara Ltd was founded ten years ago in 2001 with Lebara UK launching in 2007. Lebara now has over 3 million customers spanning the UK, Europe and Australia. It provides very low rates and instant connections for international mobile calls that run over high quality networks and its multilingual customer service supports its key target market of international communities and migrant workers. Lebara places great emphasis on communicating with customers on their terms and giving them online assistance, and this has extended into their implementation of e-commerce.

Lebara reviewed a range of platforms before selecting hybris B2C Commerce, which has been implemented by hybris partner, Sapient. The system is now live in the UK, Australia, the Netherlands, Germany, France, Spain, Switzerland and Denmark.

hybris B2C Commerce is supporting Lebara’s web channel, delivering web content management, ratings and reviews, internationalization, content and digital asset management plus product and price information. In addition, it integrates with third party services, such as store locator, a payment gateway, analytics, call data records and text and email service providers.

Commenting, Bryn Morgan, Head of Online at Lebara, said: “We wanted to ensure that our strategy for maintaining and supporting close links with our customers was emulated in our e-commerce site, and this meant finding a world-class commerce solution. With the help of Sapient, we selected and implemented hybris B2C Commerce which will help us to manage our growing international requirements and provide scalability to support our future needs.”

Within the hybris Multichannel Suite, hybris B2C Commerce enables businesses to optimise every interaction with their customers on a global scale and integrates order processes from different channels.

Ariel Lüdi, CEO of hybris, said: “Lebara is a highly respected, growing brand in the telecommunications market and we are delighted to deliver a platform from which it can expand to meet the needs of its international customer base.”

About hybris

Hybris ( is a leading vendor of next generation agile multichannel commerce software. Its clear vision about the need for consistency, coordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution which supports the industrialization and automation of operational marketing and sales processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way. It has over 300 customers worldwide running more than 2,500 websites "powered by hybris". Customers are global brands from retail and manufacturing industries, including: Adidas, Levi´s, Lufthansa, Nespresso, Toys´R´Us, Coca Cola Beverages, Ericsson, Rexel, Bobcat, Kaiser+Kraft, Hornbach, Nikon, Migros, Conrad, and Grundfos.

About Lebara

Lebara is one of Europe’s leading telecoms operators, enhancing the lives of migrant communities by providing high quality and low cost international mobile products and services. Lebara provides Pay As you Go and Pay Monthly mobile SIM cards and related services customised to serve the migrant communities in seven European countries as well as Australia.

In FY2010, Lebara turned in revenues of €565m (- more than a 50% increase on FY09), and profits before tax of €21m (- a 139% rise on FY09). The company currently employs some 1,400 employees across its operations and markets.

In March 2011 the company maintained its position as the UK’s leading MVNO, when it received awards for best Mobile Virtual Network Operator and Best Customer Service at this year’s Mobile News Awards and more recently, the company picked up two new Customer Service Awards: best UK Customer Experience in Telecom Sector and best UK Customer Experience Team at the UK Customer Experience Awards. Lebara’s CEO Yoganathan Ratheesan won the Asian Business Young Entrepreneur of the Year Award in 2010. Lebara has most recently been awarded the 2011 Ruban D’Honneur, which recognises 100 European companies that demonstrate excellence, innovation and best practice in their industry.

For further information please contact:

Julie Kirby or James Cooper
Ascendant Communications
Tel: +44 (0) 7956 955625
E-mail: /

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Media & Marketing, Computing & Telecoms, for more information visit