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Little Yellow Robotic Toy with Big Personality
Tipped by Retailers to Steal the Limelight this Christmas

Wow! Stuff, UK-based toy manufacturer and innovator, in partnership with BeatBots, US-based robot designer, have launched My Keepon®. The Wow! Stuff toy My Keepon was born out of a YouTube hit and has been named by Hamleys as a “WOW” toy and named in the Hot Dozen by Play.com for Christmas 2011.

When the roboticists at BeatBots made their research robot, Keepon Pro, dance on YouTube for the very first time, it instantly became an Internet phenomenon, with millions of people watching. To date, the video of Keepon dancing to indie rock band Spoon’s “I Turn My Camera On” has had nearly 2.7 million views online. Overall the Keepon YouTube videos have received nearly 6 million views worldwide.

“To answer the tens of thousands of fans who have asked for their very own Keepon, we have teamed up with toy innovator Wow! Stuff to create My Keepon, a lifelike robotic toy packed with personality who can live in anyone’s home,” says Dr. Michalowski, co-founder of BeatBots.

My Keepon, The little yellow robot with its own stage, is incredibly smart and responds to attention. Whether playing with it in Dance Mode or Touch Mode, the robot has a huge range of sounds, moods and movements. What really makes My Keepon stand out from other robotic toys is its programming, which means every time you play with it the experience is different.

Touch Mode: The squeezable little robot has an array of touch sensors underneath its playfully textured skin. My Keepon responds to poking, patting, squeezing, or tickling by looking around, showing its mood, and making expressive sounds. My Keepon can even sneeze - just scratch its nose. See if you can discover what makes My Keepon inquisitive, annoyed, sleepy, sad, giggly, or content.

Dance Mode:: My Keepon loves to dance! A built-in microphone in My Keepon’s nose allows it to hear the music you play (or the rhythms you make yourself). My Keepon listens for the tempo of the music and matches the beat with an uncanny sense of timing. My Keepon will dance to any style of music, from slow ballads, to pop music, to high-energy disco. Each performance is an original and unique interpretation! Turn up the volume and bass and watch as My Keepon really gets carried away! That’s what makes My Keepon so much fun - every time you play music the dance routine changes. You can even clap out your own rhythms and watch as My Keepon copies your beat. Whether you watch My Keepon perform the latest dance on your own or with a group of friends, you’ll never get bored of watching the little yellow robot dance.

Richard North, Managing Director of Wow! Stuff commented, “My Keepon likes to get down and boogie!” said Richard North, CEO of Wow! Stuff. “However, unlike me, who has one set of dance moves regardless of the tune being played, My Keepon dances in rhythm to each song with a unique sense of style every time.”

A portion of every My Keepon purchase will be used to expand the Keepon Pro family of research robots, which will be distributed to researchers and practitioners investigating the use of robots in autism therapy.

For updates on My Keepon news, appearances, contests, videos and more, visit MyKeepon.com, like My Keepon on Facebook, or follow My Keepon on Twitter.

My Keepon is available to buy from a variety of partners including Argos, Hamleys, Play.com and Toys R US. To find your nearest stockist visit http://mykeepon.com/buy

• Suitable for ages 6+
• My Keepon comes in its own ‘carry pod’ with yellow rope handle.
• Uses 8 x 1.5V AA batteries giving hours of play.

To find out about the latest news, videos, and competitions visit www.mykeepon.com

About Wow! Stuff

Founded in 2006, Wow! Stuff is dedicated solely to creating blockbuster toys that have “Wow! factor.” Wow! Stuff invents and brings to market fresh, exciting and innovative products with mass market and international sales appeal. Among the company’s well-known “wow” items are Dave the Funky Shoulder Monkey, Air Swimmers radio controlled helium-filled balloons, and My Keepon, the little yellow interactive robotic toy that's become an internet phenomenal.

Wow! Stuff works with its retail partners to deliver its unique “Brought to Life” marketing strategy and in-store theatre with engaging video screen displays, mobile marketing campaigns and trained demonstration artists. Wow! Stuff toys are now available in the UK, US, France and Germany.

Recognized for its innovation and growth strategy with a UK National Business Award and HSBC’s prestigious Business Thinking award, Wow! Stuff is one of the fastest growing privately owned British companies with offices in England, Hong Kong, and the U.S. Under the leadership of British serial entrepreneur Richard North, the company continues to grow at more than 100 per cent annually. For more information, please visit www.wowstuff.co.uk.

About BeatBots:

BeatBots LLC, founded in 2007 by Dr. Marek Michalowski and Dr. Hideki Kozima, designs socially interactive robotic characters for research, entertainment, therapy, art, education, and toys. Based in San Francisco, CA and Sendai, Japan, the company collaborates with artists, designers, and manufacturers to create custom installations, tools for institutional use, and popular toys.
For more information, visit http://beatbots.net.

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For further information about My Keepon or to request product samples, please get in touch with a member of the team at adrenalin:

Media Contacts:

Claire Nicholson 07736 067 787
claire@adrenalinsolutions.co.uk

Jenny Smith 0207 843 8953
Jenny@adrenalinsolutions.co.uk







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