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information is immediately updated for all your staff to see wherever they are via desktop PC, laptop, iPhone, iPad, tablet, Blackberry or Android device

Businesses are too reliant of out-of-date, un-secure and often inaccessible spreadsheets, according to web-based Customer Relationship Management (CRM) provider, webCRM

The Leicestershire-based online CRM company is urging businesses to consider the implications of using spreadsheets for sales and customer data – such as losing sales opportunities, having inaccurate data and sales staff duplicating on leads.

“It’s important for a company of any size to have instant and up-to-date access to sales lead details, customer information and other data, otherwise everyone’s working on different information, most of which will be out-of-date before they begin a task,” said James Bogue of webCRM.

“Businesses are often too reliant on spreadsheets. Every sales lead is vital - not to mention expensive. Managing these leads can mean the difference between success and failure or even profit and loss. That’s where a good CRM system can make the difference.

“Existing spreadsheets can be imported to web-based systems such as webCRM meaning data can be refreshed and updated easily. That means sales teams on the road can access and update customer data or sales leads and colleagues have real-time access to it.”

He added: “If information is not up to date then it’s meaningless. webCRM data is held in a centrally accessible and secure database. Whether it’s a file note, change of customer details, prospect or appointment, information is immediately updated for all your staff to see wherever they are via desktop PC, laptop, iPhone, iPad, tablet, Blackberry or Android device.”

webCRM also provides a vital marketing tool. Generating a list of customers and prospects and sending them relevant and timely information can be time consuming. Even when you’ve sent it, measuring success can be non-existent.

webCRM allows you to quickly profile your customers and send relevant messages or make the right call to each and every one. The system also allows businesses to see what messages and campaigns work by measuring the bottom line.

webCRM has more than 7,000 users and is growing by the day. Find out more about how webCRM’s web-based CRM system can help businesses increase sales opportunities, customer retention and secure data.

webCRM is offering businesses the chance to check out how it can enhance sales leads, customer information and marketing opportunities with a free webinar and 14 days trial. Visit http://www.webcrm.com/uk/crm-spreadsheet.asp for more information.

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For more media information, please contact:

t: 01686 688008
e: pr@webcrm.com
w: http://www.webcrm.com/uk/crm-spreadsheet.asp

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