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E-Lites electronic cigarettes

The EU’s forthcoming initiative to cut the number of house fires caused by cigarettes has been endorsed by E-Lites, the UK’s leading electronic cigarette manufacturer.

From November, all tobacco cigarettes manufactured in Europe will have to be self-extinguishing to reduce the risk of them causing fires when discarded or neglected. Statistics show that cigarettes are the biggest cause of fatal fires in the UK, accounting for a third of fire-related deaths in the home.

However, E-Lites is urging smokers to go one stage further and stamp out the fire hazard completely by switching from tobacco cigarettes to non-combustible electronic cigarettes.

Adrian Everett, a founder and director of E-Lites, said: “We welcome the EU’s efforts to cut the risk of house fires caused by cigarettes. As a nation, we must do all we can to avoid these needless deaths and the ultimate safeguard is for people to switch to E-Lites electronic cigarettes, which are not lit and do not burn. Instead, they contain a nicotine solution that is heated internally and inhaled as a vapour. In comparison with tobacco cigarettes, they are not only safer but also healthier, unrestricted for use in public places and more cost effective, while still giving smokers the pleasurable sensation they are familiar with.

“Can anyone be completely certain that self-extinguishing cigarettes are the answer? They still burn, so a degree of danger still remains. What’s more, smokers are bound to be annoyed by cigarettes that go out without warning when left briefly. And that’s not to mention the substances being added to cigarettes to make them self-extinguish. Do we really know what’s going into them? As an alternative, we’re completely transparent and open about the ingredients and components of E-Lites, which offer a more sensible alternative to smokers on so many levels.”

E-Lites recently launched its latest range, comprising the most advanced electronic cigarettes ever developed. These next-generation E-Lites feature unique micro-technology to give smokers the most realistic, simple and reliable alternative to conventional cigarettes, but with the advantages of being significantly healthier, much less expensive and unrestricted for use in most public places.

E-Lites was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

Its latest range of new-generation E-Lites are the result of extensive UK research and development.

The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk

For more information or high-resolution images please contact:
Nick Henderson or Richard McCann
Friday’s Media Group, 18 Soho Square, London, W1D 3QL
Telephone: 0845 500 1140
nickh@fridays-group.co.uk or richardm@fridays-group.co.uk

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