Graphics and Print, the award-winning, Telford-based print manufacturer, have launched their ‘Refreshing Alternative’ campaign highlighting some of the many ways they aim to provide a unique approach to commercial printing services.
When ‘mocked- up’ designs are sent to customers for sign off it is only natural for them to want to make final tweaks to something so important before printing begins. However this can prove to be an expensive undertaking, with most design agencies charging clients heavily for changing artwork. Being charged what can often amount to hundreds of pounds to make simple, final amendments to ‘copy and layout’ is frustrating for a client. This is why Graphics and Print have introduced the concept of supporting clients during the process of signing off their designs by agreeing that they will not charge for author’s corrections, amended hard copy proofs and after amends, PDFs. And as if that’s not enough already, they won’t pass on overtime costs to clients either.
Managing Director, Martin Kells explains:
“There are many things that we do at Graphics and Print that set us apart from the competition but there’s no doubt that our growing, loyal customer base really values the fact that we don’t pass on costs for amendments and overtime. Whilst many in the industry may see this as a way to increase profitability, we believe in building long- lasting customer relationships and this simple gesture to our customers really gives us the reputational edge in the world of commercial printing services. You should see the look of disbelief on clients’ faces when we tell them that we won’t be making these charges! It really is heart-warming and one of the many reasons we are receiving so many great referrals for new business. That’s why we’ve decided to launch this ‘no charge’ concept as a campaign which once again supports our local business community.”
Graphics and Print offer an end-to-end design and print journey for their customers, from consultation and design through to print, packaging and distribution, with the entire process being undertaken in-house.
Graphics and Print have successfully traded for over 30 years and boast a loyal customer base, from sole traders to multi-national companies.
For PR enquiries please contact:
Tel: 01952 290524
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