Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.
available in black, white and nude

Fabulous for women of all shapes and sizes (especially for sporty types and expectant or nursing mums), this clever bra is designed to move with your figure

The record breaking bra that sold 1 million units in the US in a week, and that sold out in 4 hours online in the UK is now set to take the High Street by storm with its launch in Tesco and BHS mid October

Maria Fowler from TOWIE now joins the growing list of A-list celebrity fans who are raving about this fantastic new bra favouring soft support and comfort over uncomfortable digging wires and annoying straps.

Specially manufactured on a rare Santoni Seamless weave machine, the New Image Genie Bra will guarantee to rid the wearer of bust spillage and back fat “ with no wires, hooks or adjusting straps in sight! It will give you as much support and uplift as a traditional underwired bra without digging into your skin, leaving you feeling comfortable and looking great!

Fabulous for women of all shapes and sizes (especially for sporty types and expectant or nursing mums), this clever bra is designed to move with your figure but will never stretch out of shape like traditional bras and its seamless design will mould to your cup size to give you a shapelier, lifted look.

An expert behind the New Image Genie Bra comments "We are delighted to be launching in Tesco and Bhs. Over 80% of women in the UK are wearing the wrong size bra. Now, finally they can wave goodbye to bad posture, chafing, neck, shoulder, and post operative pain with the New Image Genie Bra."

The New Image Genie Bra makes sizing simple, just pick your standard UK dress size ( 8-22) and you'll have a comfortable bra that conforms to your shape without the hassle of chest measurements and cup sizes.

The fabulous 360 wide comfort band provides lift and support whilst the seamless cup design makes it almost invisible under sheer shirts and tops and has been specially designed with insert pockets to offer more coverage by slipping in the extra soft full coverage support pads for an enhanced, sexy, shapelier look.

Like your own custom made bra, it also doubles as a stylish, smooth camisole top. Plus the New Image Genie Bra could't be simpler to look after, put it in the washing machine or the drier and it will bounce straight back to its original shape.

Each New Image Genie Bra pack contains a white Bra, a bonus black bra, a bonus nude bra and six bonus full coverage support pads.

The New Image Genie Bra launches in Tesco and Bhs mid October. You can also buy direct from or freephone 0800 883 0314.

Further information from:
Wendy Campling/ Nicola Boniface /Paloma Minter/ Jessica Baldwin/ Kerry Anderson/ Tania Row
Tel: 020 8686 8441 / 020 8256 0571
E-mail: / / / /

This press release was distributed by ResponseSource Press Release Wire on behalf of Sparkle PR in the following categories: Women's Interest & Beauty, Retail & Fashion, for more information visit