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We're delighted to add Tripp Lite to our range of power and connectivity solutions

UK channel partners to benefit from new agreement with US powerhouse

London, UK & Chicago, USA, 30th September, 2011 – Tripp Lite, a world leading manufacturer of power protection and infrastructure equipment, is pleased to announce a new alliance with Micro-P, one of the leading IT trade distributors in the UK. This new alliance is effective immediately and will be supported by PowerIT-2-Channel, experts in taking growth brands to market in Europe.

Founded in 1922, Tripp Lite is a dynamic, forward-thinking company with a strong commitment to the success and satisfaction of its business partners and customers. For nearly 90 years, the company has been meeting and mastering the challenges of an ever-evolving business environment. Today, Tripp Lite, an established market leader in the Americas, offers more than 3,000 products such as UPS Systems of up to 120kVA, Single phase and 3-Phase PDUs, a full line of KVM Switches, Rack Enclosures from 6U to 48U, as well as many specialty options and the ability to customise solutions for challenging installations. Tripp Lite’s cooling and connectivity product line includes: A hot-spot cooler, Fibre Optic, Cat6e, USB, HDMI cables and Console Servers amongst others.

Awarded, Best Channel Vendor in 2010 and 2011 by several leading US IT publications, Tripp Lite, through this new partnership with Micro-P, plans to bring a renewed focus to its channel strategy in the UK. This is expected to result in a broader choice of Tripp Lite products at competitive price points for the channel and ultimately for private and public sector organisations in the region.

“Channel loyalty and responsible market strategies are resulting in greater profitability for Tripp Lite channel partners worldwide. Combine that with product reliability and superior customer support and you have the best possible alternative to market dominant, low margin brands” said Darwin Haines, VP – Europe/Asia Sales.

"We're delighted to add Tripp Lite to our range of power and connectivity solutions. Resellers will appreciate the opportunity to make excellent margins whilst offering a well known brand and differentiating themselves from their competitors." Said Simon Barnard, General Manager, Technical Sales at Micro-P, "Tripp Lite will be a great partner as we continue to grow our portfolio and customer base in specific vertical market segments, and will assist us in our ambitions to drive into the enterprise space."

“Our products are used in just about every vertical sector, from investment banks in London, retail outlets in Paris, through to mineral mines in Peru. Market leading distribution partners such as Micro-P, are key to providing the channel with the business solutions and services they require to support these customers.” Darwin Haines concludes, “We anticipate solid growth in our UK footprint from this new business partnership.”

About Tripp Lite
Outstanding product reliability and exceptional service have been Tripp Lite trademarks for nearly 90 years. Tripp Lite’s innovations include the world’s first UPS system designed specifically for personal computers, and the world’s most trusted premium surge suppressor—the Isobar®—with more than 16 million in use. Tripp Lite maintains the highest level of ready-to-ship inventory in the industry with more than 3,000 different products, including UPS Systems, rack systems, PDUs, PowerAlert software for enterprise-level system management and control, surge suppressors, KVM switches, cables and connectivity products, inverters, power strips, notebook accessories and more. Headquartered in Chicago, Illinois, Tripp Lite maintains a global presence with fully staffed offices worldwide. For additional information, including a list of sales offices and authorized reseller partners, call Tripp Lite’s Europe/Mediterranean Headquarters at (1.773.869.1212) or email ( Visit Tripp Lite’s website for a wealth of company and product information at

About Micro-P
Micro-P, established for over 30 years, is one of the leading IT trade distributors in the UK with revenues of over £600m in 2010. Our financial stability and agility are our strengths - which allows us to extend large credit allocations to the market and hold stock to meet the demands of our customers. Our pedigree comes from being a wholly owned subsidiary of our parent company, DCC PLC - Ireland's 8th largest company
We carry a portfolio of over 150 manufacturers spanning 20,000 products across Computing & accessories, Print, Consumer electronics, Networking, Servers & Solutions, Communications, Mobile and AV Solutions. Our world class partners include manufacturers such as Acer, Cisco, Samsung, Sony, Toshiba, Fujitsu, Western Digital and Netgear. With a customer base of over 8000 resellers and growing, we pride ourselves on having one of the largest and most knowledgeable sales team in the industry - focused on general account management, specific vertical markets, product specialisms, commercial and retail markets.

Media Contacts:
Crystal Pierce
Public Relations
Tripp Lite
Tel: 1(773) 869-1511

Peter Airs

Beth Brown
Head of Marketing
Tel: 07795 541540

This press release was distributed by ResponseSource Press Release Wire on behalf of PowerIT-2-Channel in the following categories: Manufacturing, Engineering & Energy, Computing & Telecoms, for more information visit