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In order to reduce the impact of cybercrime on UK Plc there is a need to educate technology users at all levels. This is a conclusion cited by many, including recent reports from the UK Cabinet Office and Chatham House. John Knowles, Managing Director of DMW Information Security, explains: “Virtually everyone acknowledges the dangers of cybercrime, but few, if any, have a clear idea of what to do”. Knowles leads specialist consultancy DMW Information Security which has launched today and is part of the DMW Group, one of the UK’s leading independent IT consultancies -

“One of the key areas to address is influencing human behaviour, because humans can be the weakest link in cyber-defence. Our industry has thrown posters, mug mats and beseeching hope at a problem that needs, what behavioural scientists call, ‘choice engineering’.”

Knowles continues: “Evolutionary psychology and behavioural economics seek to explain how people behave. Techniques developed in those disciplines have become key tools used by specialists from public policy analysts, to supermarket designers. The underpinning concepts have been popularized in books, such as, Thaler & Sunstein’s “Nudge”, Robert Cialdini’s “Influence” and Ariely’s “Predictably Irrational”. Now, we are beginning to use the techniques in persuading people to do the right thing when it comes to cyber security. Perhaps for, security managers, the penny has finally dropped.”

John Knowles is joined by an experienced team of security professionals who understand the need to look at security in new ways, whether it involves technology, process, or people issues. As Knowles puts it: “The security threat is always evolving and the response to it therefore also needs to evolve”. DMW Information Security know the major security methodologies but their approach aims to deliver smart solutions by adopting the latest research and most appropriate approach for each firm’s threat landscape.

The wider DMW Group has long been respected for its industry leading consultants, who deliver solutions to complex IT problems. The new Information Security practice continues this same level of excellence in its specialism.

For more information about a fresh approach to cyber security, visit

•DMW Information Security is a subsidiary of the DMW Group

•The DMW Group is an IT consultancy that specialises in helping clients to identify business opportunities, and to develop their IT strategies to become more closely aligned with their business objectives. For more information about the DMW Group, please visit

•To arrange an interview with John Knowles, please contact

•Follow us on Twitter @jdkdmwinfosec and @dmwinfosec

This press release was distributed by ResponseSource Press Release Wire on behalf of Zoodikers Consulting in the following categories: Business & Finance, Public Sector, Third Sector & Legal, Computing & Telecoms, for more information visit