Jumeirah Group has been shortlisted for the Best Use of Search Engine Optimisation (SEO) for Corporate Communications at the Digital Impact Awards for a successful online campaign carried out in 2011.
The Digital Impact Awards are one of the UK's highest honours for work in the digital sphere. Judged by some of the most esteemed digital consultants, academics and communications professionals in the UK, the award recognises and celebrates excellence in digital stakeholder communications.
Jumeirah partnering with bigmouthmedia, worked together to develop a SEO strategy targeted at high-end travellers with an aim to drive sales by developing page rankings and increasing relevant and high-quality search engine traffic.
Goals of the campaign were to increase traffic, bookings and revenue by 10 per cent, increase rankings and authority on the site, as well as gain improved visibility for keywords in the extremely competitive luxury travel market.
Campaign results show a 26 per cent increase in organic search visits for Jumeirah, along with a 26 per cent increase in number of bookings for organic search and a 50 per cent increase in revenue from organic search.
Jumeirah is a hospitality industry leader with a diverse portfolio of luxury hotels and resorts worldwide.
Winners of the Digital Impact Awards will be announced on 20 October.
About Jumeirah Group:
Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts, including luxury hotels in central London, hotels in Dubai and Jumeirah beach hotels. Jumeirah also operates the Burj Al Arab, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; Jumeirah Frankfurt in Germany, Jumeirah Essex House in New York; Jumeirah Himalayas Hotel in Shanghai and Jumeirah Dhevanafushi in the Maldives. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme.
Jumeirah Group Corporate Communications:
Director of Corporate Communications
PO Box 214159
United Arab Emirates
+971 4 4068505
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