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Briding the Gap 2011, 4th October

Highlight of the day was the ‘Analytical Clinic’ where charities got to spend one on one time with senior analytical consultants and discuss specific fundraising questions

4th October 2011, London

The all day conference organised by Making A Difference Through Analytics (MADTA – a charity redefining Corporate Social Good Will) was in many ways unique and an attempt to bring together some of the experts from business, academia, research and social media to share their expertise with senior managers from charities across the UK. The key focus of the conference was Optimising Fundraising, Using Social Media to generate Incremental Revenue and Attracting, Retaining and Developing talent.

The distinctiveness of the event was that it was free for charities, had no sponsors and involved no selling. Highlight of the day was the ‘Analytical Clinic’ where charities got to spend one on one time with senior analytical consultants and discuss specific fundraising questions with the possibility of extending the support through to implementation of the project.
The economic downturn over the last few years has had a significant financial impact on the charity sector. In these strained circumstances, MADTA envisions the need for the sector to go beyond traditional reactive strategies and instead use people and their knowledge, guided by 21st century knowledge systems, to develop cost effective fund raising solutions and incremental revenue generation opportunities.

Speakers of the day were James Prior (Head of Executive development, Barclays), Patrick Barwise (Emeritus Professor of Management and Marketing, LBS and Chairman of Which), Robert Fox (Corporate Business solutions, LinkedIn, Anna O’Brien Director of Social Media Green Light Search, Duncan Ash (Senior Strategy manager, SAS, Rachel Taylor (Head of Individual Performance, Barclaycard), Mathew Boyle (Fundraising Director Roy Castle Lung Cancer Foundation), James Baldwin (Director, ACM) Kirsty Bell (Insight Manager Yomego), Jonathan Waddingham (Product Manager Just Giving), Kerry Rock (Director of Consulting, Action Planning) and Adarsh Rangaswamy (Search Manager, Thistle & Guomann Hotels).
Attendees included Heads of fundraising and senior directors from: Macmillan Cancer support; Greenpeace; St. John’s Hospice;; UNICEF; Oxfam; Action Aid and 40 other charities.

The panel discussion on Social media was an eye opener for various charities and the overall feedback has been overwhelmingly positive.

“Best Conference I’ve ever been to. Wide range of subjects covered by some really good speakers. I’ll look forward to the next conference” Lawrence Beale UNICEF

“I thought this was a terrific course, very well organised - a huge amount of information that was really interesting and relevant. A massive thanks to all of you - so much more worthwhile for the non-profits than painting fences. We are a medium sized charity and
would find it difficult to pay for training around some of these subjects. Well done, please do more!” Frances Webb-Thurgood, Carers UK

For more details visit or contact the MADTA founders Nandu Govindankutty (07910 363 362) and John Conway (07834 688 572) at

This press release was distributed by ResponseSource Press Release Wire on behalf of Making A Difference Through Analytics in the following categories: Business & Finance, Media & Marketing, Public Sector, Third Sector & Legal, for more information visit