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With, you can see what clothes look like on an avatar in our fitting room feature, the radical new way to shop online, launches in beta today. is all about edited fashion: its team of stylists take the top trends from the catwalks so you can adapt and buy the looks to suit your style and shape. On the Style Me section of the site, input your measurements, and the style team will recommend the best clothes to suit you, whether you’re an 8 or an 18.

Want to virtually try before you buy? With, you can see what clothes look like on an avatar in our fitting room feature (it’s really simple to do – just click an item of clothing in the fitting room and it shows on the avatar, so you can build your outfit, from top to toe).

If you’re not sure what to buy, and need a friend to help you decide, just save clothes into your private wardrobe. Then you can share them with friends, either on the site or on Facebook, to get a second opinion before you buy. is launching with five boutiques – Casual, Essentials, Daywear, Party and Holiday.

To join the community, visit, where you can sign up for a welcome voucher.

The team behind
The team behind is: Andy Scott, founder and former buying director of Bank, the JD Sports Fashion-owned young fashion chain; and Paul Groom, formally MD of Mint Corporation Ltd, who specialises in brand development and working closely with start-ups.

Brands on focuses on key upcoming labels, new designers and top brands. Brand highlights include: Goldie, Motel, Sugarhill boutique, Maggie & Me, Religion, Junk Food, And Mary and White Leaf jewellery with Finders Keepers, Pixie and Bratt & Suzie coming soon. Visit the website to see the other fabulous brands.

Notes to editors:
To try the site, see previews of collections or for samples, contact Kate Hartley at Carrot Communications on 0203 178 5052 /

This press release was distributed by ResponseSource Press Release Wire on behalf of Carrot Communications in the following categories: Women's Interest & Beauty, Retail & Fashion, for more information visit