London, UK – 10 October 2011 – WRN Broadcast (WRNB) has worked with Voice of Russia, the oldest Russian broadcasting company, to launch Voice of Russia from the World Radio Network, a new DAB (Digital Audio Broadcasting) radio service providing a wide range of programmes about Russia and Russia’s viewpoint on world events to listeners in London, ranging from the most important political events on the global agenda to arts, culture, science and sports. The new service, broadcast in English, is available on DAB throughout London.
Although WRNB is one of the leading international broadcast managed services companies and works with some of the best known television and studio brands in the world, its origins are in international radio distribution and Voice of Russia has been working with WRNB for almost 20 years. The World Radio Network is WRN Broadcast’s international radio distribution brand and delivers mainly public service content to a worldwide audience in several languages on every continent.
WRNB is the licence holder of Voice of Russia from the World Radio Network and in common with other news and current affairs based channels there will be segments from other world broadcasters to provide a rounded view of world affairs. Voice of Russia is in the process of setting up studios and production facilities at WRNB’s London base, which will house dedicated production staff and journalists in order to increase the London-based content of the channel. Additional material will be produced in Moscow and WRNB will schedule and playout the channel.
“One of our goals is to get closer to our audiences,” said Andrey Bystritsky, Chairman, Voice of Russia, “so it made perfect sense to have the channel’s base in the heart of London, and to partner with a specialist like WRN Broadcast who will drive the channel’s success.” Voice of Russia also broadcasts in over 160 countries and has channels in New York and Washington.
David Treadway, Managing Director, WRN Broadcast said, “We have worked with Voice of Russia for many years and are responsible for delivering their programmes to audiences in places as diverse as Afghanistan and Buenos Aires. Therefore, we are delighted to have been able to devise and manage a channel right here in London, so increasing even further the range, quality and choice of radio services in the capital.”
Ford Ennals, CEO, Digital Radio UK, welcomed the arrival of the new radio station and said, "London is a vibrant, multicultural city and this is reflected in its digital radio services which include 60 digital-only stations, including those serving audiences from all over the world. We welcome the launch of Voice of Russia from the World Radio Network and see it as an excellent addition to London's rich radio diversity."
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About WRN Broadcast
WRN Broadcast is an International broadcast services company enabling broadcasters and media owners to deliver content and reach audiences worldwide.
Founded in 1992, WRN Broadcast has become one of the leading broadcast services companies, working across digital content platforms to provide broadcast clients with worldwide coverage. The company specialises in end-to-end managed solutions for ingest, content management, playout, encoding, multiplexing and worldwide fibre and satellite distribution. It has a state-of-the-art Media Centre offering the latest in broadcast technologies and a new Broadcast Data Centre that allows clients to host their own equipment within a purpose built, secure facility with unsurpassed fibre connectivity to points of presence around the globe.
WRN Broadcast recently opened a new media village adjacent to its Vauxhall base with the aim of bringing together a host of like-minded broadcast companies, creating a culture for increased creativity as well as cost-efficient studio and office space.
WRN Broadcast manages playout and distribution services for over 250 clients worldwide including some of the most recognised broadcast brands such as MTV, Nickelodeon, Top Up TV, East Africa’s Zuku platform, Absolute Radio and countless international radio brands. WRN Broadcast is committed to providing the highest levels of service and investment in the latest technologies available.
For more information visit WRN Broadcast
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