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Agreement also covers Canada, Mexico, the Caribbean and Southern and Central American markets

London, 13 October 2011 – ChangeBASE Ltd., the world leader in automated application compatibility analysis, remediation and conversion, today announced the signing of Lifeboat Distribution, a US-based international specialty software distributor for virtualization and other technically sophisticated products. Lifeboat will be ChangeBASE’s distributor of AOK in the Americas, as ChangeBASE moves to a two-tier distribution model across North and South America.

AOK is a modular software suite that enables organizations to test, remediate and convert their application estate for compatibility with Windows 7, 64-bit, Windows Server 2008, Office 2010, Internet Explorer 8 & 9 and major virtual environments. As early adopters of Windows 7 and Internet Explorer 8, the US has always been a very active market for ChangeBASE, with over 50 percent of the company’s revenues now being generated from US business.

Historically ChangeBASE has worked with direct partners to manage this demand and sell into the US market; however the company now needs to move to a two-tier distribution model to handle the high levels of interest being shown in AOK. Martin Brown, VP Worldwide Sales for ChangeBASE, comments:

“The US is a hugely important market for ChangeBASE and we need to ensure we are providing the right level of support to meet our resellers’ needs, while building a channel broad enough to cater for the increasing demand for AOK in US enterprise. Lifeboat Distribution has a proven track record in expanding the customer base of companies like ChangeBASE, and its sales approach is particularly suited to taking specialized solutions out to the enterprise market. Lifeboat’s extensive experience and focus on extraordinary service will help us to better serve and expand existing reseller relationships in the US and Canada and to enter new regions such as South and Central America and the Caribbean. This new partnership will ensure that current and future partners in these regions will receive the highest possible level of service delivery.”

ChangeBASE’s automated application compatibility analysis, remediation and conversion solutions will become part of Lifeboat’s unique Application Lifecycle Management and Virtualization World Views. These best-of-breed software ecosystems have been assembled to address the business needs of Lifeboat’s reseller network and their end-customers.
Dan Jamieson, Vice President and General Manager, Lifeboat Distribution comments:

“The US has always led the way in Windows 7 and Internet Explorer 8 adoption, but for solution providers, until now it’s not always been straightforward to migrate their customers without excessive expenditure. Now, they can use ChangeBASE’s AOK to facilitate their customer’s application migration process – and do it faster, with improved quality and with less effort. That’s a great win-win for our resellers and for their customers. We’re delighted to offer AOK to our resellers throughout the Americas.”

Resellers and solutions providers interested in offering ChangeBASE solutions should contact Lifeboat by phone at +1.800.847.7078 (US), +1.888.523.7777 (Canada), +1.732.389.0037 (Mexico, South and Central America and the Caribbean), by email at, or on the web at


About Lifeboat Distribution

Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG), is an international specialty software distributor for virtualization/cloud computing, security, application and network infrastructure, business continuity/disaster recovery, database infrastructure and management, application lifecycle management, science/engineering, and other technically sophisticated products. The company helps software publishers recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels.

Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers, and consultants worldwide, helping them power a rich opportunity stream, expand their margin+ services revenues, and build profitable product and service businesses. For more information, visit, or call +1.800.847.7078 (US), +1.732.389.0037 (International), or +31.36.8200.236 (Europe). Follow Lifeboat Distribution on Twitter:

About ChangeBASE

ChangeBASE is the world leader in automated application analysis, remediation and conversion. Its software suite, AOK, enables enterprises to migrate to Windows 7, the latest Internet Explorer and Virtual platforms from Citrix, VMware, Microsoft and Symantec.

ChangeBASE aspires to facilitate the application migration process, by accelerating time scales and improving the quality and consistency of output, while minimizing costs and resource requirements. 6 of the top 10 FTSE companies are currently using AOK to reduce costs and migrate faster.

ChangeBASE has an extensive global partner base and is Microsoft Gold Certified, a Citrix Ready Partner and a VMware Technology Partner.

For further information

Emily Jones
Marketing Coordinator
Tel: 00 44 207 194 8078

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