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UK based holiday rental specialists Owners Direct have already seen increases in enquiries of over 40%

Owners Direct sees rise in enquiries for sunshine destinations in run up to the festive season

Following the coldest summer for two decades and the possibility of an arctic UK winter, holiday rental specialists, Owners Direct has seen a big rise in enquiries to sunshine holiday destinations from now until the festive season in 2011.

The UK based holiday rental specialists Owners Direct have already seen increases in enquiries of over 40% to many sun soaked destinations compared to the same period last year with some of the biggest increases in enquiries being for The Balearic Islands, The Canaries and the Caribbean. And despite October’s unexpected hot spell, it appears Brits are still craving some real winter sun.

Although ski resorts remain a popular choice for winter and Christmas holidays, areas with guaranteed sunshine and warm temperatures are coming out top from those craving some much-needed sun.

And the good news is, there are plenty of bargains to be had right now for those dreaming of a hot Christmas without the associated price tag.

The majority of enquiries are for destinations within a few hours flight of the UK, but the site has also seen an increase for more far flung destinations. For long haul winter destinations, the number of enquiries for holiday homes in Thailand and the Cape Verde Islands have risen by 58 per cent and 70 per cent respectively.

As a result of these figures, Owners Direct predicts that more people intend to jet off for Christmas to sunnier climes this year– preferring to spend it on a beach than by a log fire.

“As the UK has had the coldest summer for over 20 years, it’s not surprising that people are seeking out some winter and Christmas sun. Despite the economic gloom, many people seem to be looking for a white Christmas of the sand variety this year!
With over 37,000 properties at all budgets all over the world at to choose from on the Owners Direct website, it’s easy to make dreams of a white sand Christmas come true ,” said Owners Direct Marketing Manager, Angela Southall.

Looking for some winter sun this Christmas yourself? Here are some suggestions for hot hot hot destinations from Owners Direct:


This fully air conditioned villa in Jolly Harbour, Antigua, is set on a private estate. The ‘local’ beach is bright white sand and azure waters. The villa sleeps 6/8 and has a full sized swimming pool and superb leisure facilities nearby including18 hole golf course and sports centre. Cost from December 2011 to January 2012 is £1250. Property ref|http://www.ownersdirect.co.uk/caribbean/CB140.htm

Barbecued turkey on the beach in Fuerteventura
Spend Christmas on a prime seafront location in Fuerteventura where the average daily temperature at Christmas varies very little from that of the summer. This villa sleeping eight is bang on the beach with a lovely stroll to the island’s famous sand dunes. Cost between December and January is £1100. . Property ref|http://www.ownersdirect.co.uk/canaries/C386.htm

Your own private Christmas party in Ibiza
This beautiful villa with romantic tower and private pool halfway up a mountain in Ibiza is the idea Christmas retreat, yet very central for the fashionable village of San Jose. The villa sleeps eight so you can bring out your favourite friends or family for your own private party. All the bedrooms have their own balconies and the house is full of mod cons including a home cinema system and Sky TV. Perfect for winter breaks as it has central heating for chillier December nights. Cost per week is approximately £1,000 and the villa is currently available for Christmas 2011. Property ref|http://www.ownersdirect.co.uk/balearics/B4294.htm

Notes to editors:

Owners Direct specialises in advertising privately owned holiday accommodation direct from the owner. We have advertised holiday properties since 1997 and on our web site you will find over 37,000 villas, apartments, chalets, farmhouses and cottages. From Fincas in Spain to traditional Riads in Morocco and beach villas in Koh Samui, Owners Direct offer all types of holiday accommodation in a diverse selection countries throughout the world. We have seen enormous growth in recent years and are delighted to report that, we were voted Runner Up in the Best Villa Rental Companies category in the Conde Nast Readers Travel Awards 2009.
In August 2007 Owners Direct became part of HomeAway Inc. which owns the largest holiday website in the US and Europe. We continue to operate as a separate brand from our offices in Epsom, UK.
website|http://www.ownersdirect.co.uk

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