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Fashion and fundraising at Sports Direct

This month leading sportswear retailer are combining fashion and fundraising by launching their exclusive Lonsdale clothing range designed especially for the British Armed Forces.

The collection is available to pre-order online and has been created to help raise money for The Royal British Legion - a charity which offers help and welfare to those who are serving and ex-servicemen, along with their families and communities.

The collection is not only ideal for those with a fashionable eye, but these garments are designed by Boxing specialists Lonsdale to offer the perfect training outfit. Whether you’re boxing, running or lounging this collection of sweatshirts, hoodies and t-shirts is ideal for any sports enthusiasts’ wardrobe and gym bag.

If you want to show your support for the British Armed Forces this is an ideal way to contribute, the limited edition men’s and ladies clothing collection sports a very British themed colour scheme; as well as each item bearing the recognisable British Armed Forces logo, so you can wear your support everywhere you go.

Remember these products are available exclusively from Lonsdale at and will be available to buy from the 21/10/11. The collection is expected to be a big hit, so get your orders in early to ensure you have yours in time for the 90th anniversary of The Royal British Legion on 11/11/11.

To view and pre-order items from the British Armed Forces Collection, visit today and look out for announcements on Facebook and Twitter.

Emma Parker

This press release was distributed by ResponseSource Press Release Wire on behalf of Arena Media in the following categories: Sport, for more information visit