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Speedo, the world’s leading swim brand, announces the launch of its new consumer facing ‘Speedo Roadshow’, a specially tailored 11.5m ‘transformer’ vehicle designed to present Speedo products and the brand to consumers in an innovative way. The Speedo Roadshow will highlight that in terms of products and brand, Speedo has more to offer above and beyond the competitive heritage for which Speedo is known. This exciting and engaging platform will aid Speedo's plan to 'Inspire People to Swim' by educating consumers about the benefits of swimming.

The Speedo Roadshow is starting a 12 month journey touring the UK and Europe, visiting key retail outlets, retailer HQs and top consumer events and festivals. The tour will enable the brand to showcase a greater depth of colours, patterns and contemporary styling throughout swim fitness, cup sized body shaping speedosculpture, and learn to swim collections. Speedo advisers will be on hand throughout the Speedo Roadshow tour, sharing expert knowledge and advising consumers on the best Speedo products to suit their activities, shape, lifestyle and style preferences.

As part of the tour we are challenging the public to take on 8 x Olympic gold medallist Michael Phelps in the virtual world of the new ‘Push The Limit’ Xbox Kinect game.

David Robinson, Speedo Brand President commented “Swimming is a fantastic health and fitness activity enjoyed by millions of people every day. The Speedo Roadshow is designed to present the full breadth of the Speedo range, and give advice to anybody looking to find the right swimwear. We hope it will inspire many more people to swim and enjoy this fabulous activity”.

A full Speedo Roadshow schedule will be announced at a later date, but events at Manchester, Sheffield, London and Brighton are already planned for 2011.

For more information visit www.speedo.co.uk

ENDS For further information please contact:

Rae Young
t. 0207 940 7176
e. rae@brandnation.co.uk

AboutSpeedo®

The world’s leading swim brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS,FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

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