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This was a very complex project and Activate Media has delivered a stunning and engaging website and game

Beyblade Card Collection Goes Interactive

London 17/10/2011

We are pleased to announce the launch of a new website and associated interactive game for De Agostini Publishing. The site,, has staged releases in multiple European countries including Germany, France, Russia, Portugal and Italy.

The interactive website, released in conjunction with the Beyblade card collection from De Agostini Publishing, includes comprehensive information on the collections and also allows players to register and manage their card collections bought from the newsstand. The cards are based on the popular BEYBLADE animated television series from Nelvana and d-rights, Inc.

The Flash based interactive game gives players a virtual Beyblade stadium where they can “battle” with cards they have collected. These virtual battles can be with up to four opponents, with wins awarding additional power and bonus cards.

The website and the game currently supports five European languages: Russian, French, German, Portuguese, Italian and Spanish.

Elliot Kahan at Activate Media said, “This development provides a completely new dimension to the popular hobby of themed card collecting. The site dovetails perfectly with both the collection concept and the game perfectly follows Beyblade’s philosophy.”

“The new website and interactive game takes the Beyblade card experience to the next level,” said Colin Bohm, Managing Director, Nelvana Enterprises. “We are excited to be working with our partners Activate Media and De Agostini on this thrilling new dimension of the Beyblade experience. “

Activate Media were responsible for the entire build, including the Website design and development, flexible Content Management System and interactive game. James Franks Marketing Director at De Agostini said: “This was a very complex project and Activate Media has delivered a stunning and engaging website and game. They worked tirelessly with us from the initial design phase and then fully managed the development of the project through to its deployment”.

Company information:

Activate Media provides a full range of digital media services, including operating a London based data centre. Established in 1992, Activate’s extensive experience and a pre-developed software library reward clients with robust new media solutions which are both time and cost effective. Activate services include:

Website design and development
• Content Management Systems (CMS) Joomla specialists
• Open Source software customisation, maintenance and hosting
• Database development and integration related applications
• Web based surveys
• Intranet/Extranet development
• Search engine Management (SEO)
• Managed high performance web hosting
• Email services
• Enterprise Information and Curation Portals

Contact: Greg Rice Web:
Email: Tel: +44 (0) 20 8810 1003

De Agostini Publishing is the world’s leading publisher of Partworks. Active in the retail sector and Direct Marketing continuity, De Agostini has a portfolio of products that range from collectibles to digitally-supported reference titles, from hobby courses to educational and edutainment products for children, and from flow packs and trading cards to products for the latest digital device.

De Agostini made their debut in the partwork business in 1959 with the launch of Il Millone in Italy. Today De Agostini publishes in 53 countries, with more than 120 product launches a year.

Contact: Amanda Honeybun
Email: Tel: +44 (0) 20 8600 2077

This press release was distributed by ResponseSource Press Release Wire on behalf of Activate Media in the following categories: Entertainment & Arts, Consumer Technology, Computing & Telecoms, for more information visit