Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.
Born smoke-free campaign

Four smokers determined to get healthier are embarking on a unique charity challenge in aid of the Born Free Foundation – and are relying on the help of the leading electronic cigarette manufacturer, E-Lites.

On October 1st 2011, Joanne White and three of her colleagues will bravely begin their ‘Born Smoke-Free’ campaign and give up smoking to raise money for the Horsham-based charity.

For six months, the team who work for Global Plantations, which invests and promotes responsible investment opportunities that support sustainable economic development, will pack in their fags in a bid to raise money for the charity which supports wildlife.

As a replacement, they will be offered smoke-free E-Lites electronic cigarettes to help satisfy their nicotine cravings in a way that is significantly healthier than tobacco cigarettes, as well as being unrestricted for use in public places.

In addition to receiving sponsorship from family and friends, the group will also place their daily cigarette money into a kitty, which they will donate to the Born Free Foundation at the end of the challenge.

E-Lites, which provides smokers with an alternative to traditional cigarettes without the most harmful ingredients, such as tobacco, tar and added chemicals, were honoured to be able to sponsor the team for their challenge.

Joanne White said: “It’s fantastic that E-Lites has agreed to sponsor us. We’re all really hopeful we’ll complete the challenge successfully and that we should raise a really impressive amount for the Born Free Foundation. It’s great that we can also raise awareness of the great alternative that E-Lites offers to smokers who can’t give up their nicotine habit.

“I’m expecting my first grandchild early next year, so my motivation to give up is really important. I’m sure the support from E-Lites will give me that extra little push to stop smoking.”

E-Lites co-director Dermot Ryan said: “We’re delighted to be able to support Joanne and her colleagues on this enduring challenge and of course to help raise money for a fantastic charity – the Born Free Foundation. We’re always being contacted by people who have smoked tobacco cigarettes for many years, in some cases, and are now pursuing a new lifestyle by switching to electronic cigarettes. We wish them all the very best of luck.”

The Born Free Foundation is an international wildlife charity working throughout the world to stop individual wild animal suffering and protect threatened species in the wild. For more information, please visit


E-Lites was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

These are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

E-Lites have attracted the interest of numerous celebrities. Musicians and singers at the 2010 Royal Variety Performance were introduced to E-Lites, with members of N’Dubz, Take That, Jamie Cullum and Russell Watson among the stars fascinated by the product. E-Lites were also included in backstage goodie-bags at the Brit Awards 2011.

One of the directors of E-Lites, Michael Ryan is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit

For more information or high-resolution images please contact:
Nick Henderson or Lucy Robinson
Friday’s Media Group, 18 Soho Square, London, W1D 3QL
Telephone: 0845 500 1140 or

This press release was distributed by ResponseSource Press Release Wire on behalf of Friday's Media Group in the following categories: Health, Environment & Nature, for more information visit