London, UK – 18th October 2011: Reed Business Information International (RBI-I), a division of one of the world's largest B2B publishers, has chosen to deploy the EPiServer content management system (CMS) across all of its European journal websites. EPiServer CMS will be deployed to manage content and run digital marketing activities on the company’s existing sites across Europe and for all new websites as they launch. Ultimately, EPiServer will help RBI deliver more engaging online experiences for audiences through its unique social community and real-time marketing analytics features.
EPiServer already has an established relationship with Reed Business Information UK, a subsidiary of RBI, through its partner Valtech. As part of this, Reed Business Information UK has already successfully deployed EPiServer CMS across its UK brands, including Flightglobal and Farmers Weekly. Following these successful deployments, and the benefits Reed Business Information UK has received through the CMS’s advanced features and functionality, EPiServer was the obvious choice when RBI International began to search for a new global web content management partner.
RBI-I will use the EPiServer platform across the board for its entire European journal web presence, deploying EPiServer CMS, CMO, Composer and EPiServer Mail on its sites to build web pages, streamline and update content, create direct marketing campaigns and instantly analyse how digital marketing activities are performing. The company will also make use of EPiServer Relate to develop powerful and engaging online communities for its various brands, which include Strategies, Elettricoplus and Infofarma.
Graeme McCracken, Internet Development Director, Reed Business Information International, said: “In a very short time, EPiServer CMS will make a real difference to the websites where it will be deployed. They will be easier to update, give greater flexibility for editors and marketing teams alike, while also becoming more engaging for audiences by integrating our online presence across content, communication and community. The advanced social media and analytical capabilities really make EPiServer stand out against the competition.”
Gustav Lagercrantz, COO, at EPiServer commented: “In becoming a key strategic partner for RBI and its subsidiaries, we have consolidated our position as an innovative provider of web content management services for leading blue-chip organisations. Combining our unique offering with our expertise in creating social community platforms and real-time marketing analysis tools will help RBI maximise online engagement with its various audiences and acquire the insights needed to position existing and new sites for success.”
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About Reed Business Information:
Reed Business Information Ltd brings market leading brands to an audience of millions of decision makers worldwide through its multi-platform media of data services, online lead generation services, community websites, magazines and events. Reed Business Information Ltd is part of Reed Elsevier, a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors.
EPiServer, the leading supplier of solutions that enable true Web engagement and drive business results for end customers. 3,500 customers worldwide use EPiServer's technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 10,000 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 500 partner companies in 30 countries. EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 12,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.For more information, please visit www.episerver.com.
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