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1 in 5 people will complete their Christmas Shopping this month according to new data from Kantar Media

1 in 5 people will complete their Christmas Shopping this month according to new data from Kantar Media

LONDON, 20 October 2011 – New data from Kantar Media Compete’s Online Shopper Intelligence report shows that UK shoppers plan to spend approximately £360 on Christmas presents this year. Only 20 percent of those surveyed indicated that they intend to spend more than last year.

Forty-nine percent of UK shoppers plan to do most of their Christmas shopping in November with 21 percent shopping in October. A brave one percent plan to leave Christmas shopping to Christmas Eve and four percent will not be making any Christmas purchases this year.

The 74 percent of people who research pre-Christmas deals will use a variety of information sources:

Percent of Online Shoppers
Retail websites 54%
Friends and family 36%
Online store leaflets 28%
TV ads 24%
Printed shop leaflets 17%
Social media networks 8%
Radio ads 4%
Source: Kantar Media Compete Online Shopper Intelligence report, Q3 2011

John Thekanady, Client Services Director, Kantar Media Compete UK commented: “While a quarter of Christmas shoppers do not intend to research their purchases beforehand, more than half indicate that they will rely on retailer websites to guide their purchasing decisions. Retailers need to implement sound strategies to drive shoppers to their websites during the Christmas shopping window, which now starts in October, and ensure visitors have a positive experience once they arrive on the site.”

Research methodology
Kantar Media Compete carried out research into the online shopping habits of the UK population. The results were derived from Kantar Media Compete behavioural data and its Online Shopper Intelligence report of 1500 respondents to provide a snapshot of UK online shoppers, their behaviours and motivations. The Kantar Media Compete Online Shopper Intelligence report will be available each quarter. This is the first report for the UK market focusing on Q3 (July-September 2011). More information on Kantar Media Compete can be found at www.kantarmedia.compete.com.

ENDS.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services. Kantar Media expertise includes audience measurement, advertising expenditure, media evaluation, single source market research, online analytics and social media listening. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.
www.kantarmedia.com
http://twitter.com/kantar_media.

For further information and full report please contact:
Helen Cooke
Marketing Manager, UK
Kantar Media Compete
hcooke@compete.com
+44 (0)20 7656 5442
+44 (0)7827 880 482

Teresa Horscroft
PR Consultant
Eureka Communications
teresa@eurekacomms.co.uk
+44 (0)1420 564346
+44 (0)7990 520390







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