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London, UK – 24th October 2011: Sentrum (www.sentrum.com), a specialist in data centre solutions, has today released findings from an independent research report that suggest that UK based organisations are increasingly focusing on the data centre in an effort to rapidly reduce carbon footprints. Perceived to be the area of the business where the most effective results can be seen, companies are taking action now as the pressure continues to mount on reducing carbon emissions following the introduction of the government’s mandatory Carbon Reduction Commitment (CRC) scheme.

Six months in to the CRC scheme’s first full compliance year, 62% of the companies surveyed said that they are now proactively measuring the Power Usage Effectiveness (PUE) of their data centre projects. Perhaps more importantly, 72% of companies cited that they have set targets for power usage and associated power cost reductions. This figure is higher still for those who outsource their data centre space requirements (79%), compared to those that do not (55%).

It is worth noting however that in spite of these positive intentions, the average power cost reduction achieved over the last 12 months was just 29%. Whilst IT Managers in retail, wholesale and distribution and the services sectors say that they have managed to reduce power usage by a large amount (31% and 32% respectively), IT Managers from the manufacturing, utilities and telecoms markets only secured a 17% reduction in power usage. A disappointing 13% of companies did not see any reduction in costs against their targets over the same time period.

“Data centre operators are obviously well placed to offer specialist advice about how to maximise energy efficiencies,” said Franek Sodzawiczny, CDO and Co-Founder at Sentrum. “However it appears that whilst such providers work to share information and guidance, which in turn is also considered to be increasingly important by companies, the advice is not always acted upon which surprises me.”

The research – entitled ‘Data Centre Deliberations’ – also found that whilst 95% of companies that currently outsource their data centre feel that their provider should be more proactive about offering advice in this area; with 36% of companies going so far as to stipulate that specialist knowledge is an essential in a data centre provider; an amazing 75% of those companies don’t follow the advice given completely, if at all.

“Data centre operators need to focus on reassuring companies that the advice they are giving is in fact impartial, reliable and will help to deliver the efficiency savings being demanded. This is exactly why Sentrum appointed a Group Energy Officer who is dedicated to keeping on top of this very complex subject,” continued Sodzawiczny. “In my opinion, the rigours of the CRC scheme require expert knowledge that not all companies will have access to in-house. It makes sense that identifying and developing a business partnership with an organisation that can offer such key expertise will be essential going forward. Particularly if companies are keen to work within, or better still reduce, their emission allowances.”

“The research shows promising signs that the majority of enterprise-scale businesses are now addressing the area of carbon performance, which is increasingly recognised as one of the key criteria for success,” added Hugh Jones, Managing Director, Carbon Trust Advisory. “To ensure they are operating at maximum carbon and energy efficiency; we’d encourage businesses to align their initiatives with industry-wide agreed methods for measuring the footprints of data centres, such as the GHG Protocol ICT sector initiative and the Green Grid working group.”

About the Research

This report was commissioned by Sentrum and details quantitative research with IT professionals in large organisations across the UK. It is the fifth report in a series dating back to 2008. For this survey, a total of 100 interviews were collected with senior IT professionals across a wide variety of industry sectors and in large organisations with 250 or more employees.

All respondents confirmed prior to interview that they were an IT professional with responsibility for the company’s data centres from an operational and / or strategic perspective. They also confirmed their level of seniority: 24% are at CIO / director level and 76% are at senior manager level.

Responses, where relevant, have been compared with research results collated in 2008 and 2009 and 2010.

About Sentrum

Specialists in the design, build and management of bespoke data centre solutions

Founded in 2005, Sentrum has a portfolio of five facilities around London (Camberley, Sutton, Watford, Woking & Hayes) and a sixth in Rugby comprising in excess of 1.4 million sq ft of technical space. Sentrum was the first data centre operator to offer truly flexible facilities, with dedicated plant for every data suite. Tailor-made to each individual client’s specific needs - from the size of the data suite through to the power configuration and level of resilience - Sentrum offers clients practical, cost-effective scaleable solutions which maximise usage of technical space and meet mission critical business requirements. The Sentrum team is comprised entirely of data centre and property development professionals.

Visit: www.sentrum.com

For more information please contact:

Clare Shephard
maillot jaune communications
Tel: +44 (0)7736 793332
Email: clare.shephard@maillot-jaune.co.uk


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