RB and Lemsip are pushing social media boundaries to settle a long standing argument: Is Man’s Flu Real? Facebook is at the heart of the online activity with a starring video feature from the famous James Brown 1970’s hit “Man’s World”.
The digital campaign kicked off in early September and is set to complete its course by the end of March 2012 – the traditional annual cold and flu season.
Tipped to generate a big Facebook fan-following RB hopes this campaign will drive Lemsip sales this season. The campaign has two versions of a Man’s Flu video ‘Man’s World’, running on Facebook – the hit lyrics from ‘Man’s World’ have been reworked into an 85 second video cut of the 70’s footage of a James Brown concert. There is a viral element of the campaign that makes it possible for people to personalise the video and send it to friends as a message:
• Man Flu from a man’s perspective – allowing them to demand sympathy from the heartless females in their lives!
• Man Flu from a woman’s perspective – allowing them to tell the man in their life to pull themselves together and stop being so melodramatic as Man flu doesn’t exist!
It will even be possible to have James Brown dedicate the song to the individual (by name) during the song’s intro.
“We are really excited about this campaign. It is fun, really creative and something completely different. The Winter months are tough – they are dark and cold and most people suffer from at least one cold or flu virus. This facebook video will make people laugh, give them an opportunity to share with friends, and reinforce the Lemsip brand messages at a time when people need reliable winter remedies!” an RB spokesperson.
LEMSIP’S hugely successful range of maximum strength cold and flu remedies provides retailers with a one brand solution for relief from all the major symptoms of cold and flu.
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Lemsip products are medicines. Always read the leaflet. James Brown does not endorse Lemsip. James Brown sadly deceased 2006.
For further information: Penny Roberts/Charlotte Messer –the firm
020 8899 6110/ 07887 542490/ 07928 700277
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Reckitt Benckiser (RB) is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – an average 35% of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils, Gaviscon, Mucinex, Scholl and French’s, and they account for 69% of net revenue. RB people are at the heart of the company’s success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative. Headquartered in the United Kingdom, the company employs about 25,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries.
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