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Tim Slatter,Steven Howard,Kevin Slatter

From a small traditional bakers in South East London, The Brilliant Bakers and it’s Directors are reaping the benefits of the new wave in SAAS cloud based ecommerce software.

Tim Slatter, the IT Director, has over 20 years’ experience of selling birthday cakes online. “Selling and delivering Birthday cakes online is one of the most difficult tasks to achieve. If you buy a dvd there are no options and it arrives through your letter box as soon as the distributors can dispatch. Selling cakes requires obscure product option choices to make the cake special and personal, plus you have to allow a chosen date of delivery allowing enough time to make it fresh and deliver it carefully. Missing the delivery date will result in a full refund! It’s tough.” Says Tim

For a small family business I was always determined to be able to fully manage our website catalogues and didn’t want to fall into the expensive overhead of paying out for every single change required. We used a desktop ecommerce solution called Actinic for the last ten years which was a fabulous and flexible platform however it required the use of a fixed in house network to run on and with that came a whole host of hardware mess and complications. Actinic have since launched a web base solution. However last year we re-launched our website The Brilliant Bakers using the new cloud based ecommerce solution on offer from Big Commerce.

Making a decision on which ecommerce solution is best for your business should not be underestimated in research required. I was very interested in looking into the new “shop in a box” on the block SAAS ecommerce. SAAS (software-as-a-service) is a web based ecommerce platform allowing everything that is required to publish your website catalogue and run the back office allowing many users to access and control it from anywhere that has an internet connection. For us Big Commerce ticked all the primary boxes with a huge amount of easy to use features. My one reservation was that it had an unsettling monthly fee I had always wanted to avoid. However delving deeper I realised that the only possible way that my website could be constantly kept alive and current would be if the software developers were constantly updating the software it ran on. With Big Commerce this is all done as new features arrive and the software is maintained and updated without me even knowing. Selling online is changing rapidly with advances in mobile devices and the need to merge seamlessly into all the social media sites. This can only be done using a solid company that is funding its development by subscription paying customers.

My Tip.
Setting up all your products, customers and orders takes months and years to establish. Ecommerce software is fast moving and lots of companies are doing it which means that not all will survive. Not wanting my business to be held to ransom by any ecommerce solution, make sure the software you choose has a good exit strategy with good solid product, customer and order exporting facilities.
For a more detailed story contact Tim 0780 1358443

This press release was distributed by ResponseSource Press Release Wire on behalf of The Cake Store in the following categories: Men's Interest, Consumer Technology, Food & Drink, Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit