E-Lites brings a buzz to Top Gear Live Friday 28 October 2011 PDF Print Bringing together a 37ft powerboat, an F1 simulator and the smartest electronic cigarettes on the market, E-Lites are gearing up for a spectacular return to Top Gear Live. The UK’s leading electronic cigarette brand, which has a growing army of celebrity fans including the Top Gear team, is not only showcasing the latest E-Lites products but also offering petrolheads the chance to experience the ultimate high-speed thrills on land and sea. Appearing at both the London and Birmingham shows, E-Lites aim to prove you can still enjoy a buzz without a big health risk. At the E-Lites stand, visitors will be invited to get behind the wheel of a full-size F1 car with a built-in driving simulator and can also enter a prize draw to win a spin in the E-Lites powerboat, which is set to compete in the RB12 Round Britain race next year. E-Lites are a healthier and less expensive alternative to traditional tobacco cigarettes, as well as being unrestricted for use in public places. Being free of tar and tobacco, E-Lites allow smokers to avoid the most harmful carcinogenic components of cigarettes, while still providing the familiar buzz of nicotine and the flavor of tobacco, thanks to micro-technology that converts a pharmaceutical-grade solution into a vapour that can be inhaled. E-Lites co-director Adrian Everett said: “There’s a historic link between motorsport and cigarettes that has almost been extinguished by the clampdown on tobacco advertising. We are very happy to be involved in reestablishing that link in a way that’s fitting for the 21st century. Just as car technology has evolved, so has smoking technology, which means smokers can now enjoy a smarter option. The nicotine buzz is still there, but we’ve excluded the most harmful elements, so it makes more sense from a health perspective.” Visit E-Lites at Stand 180 at Top Gear Live at Birmingham NEC on 11th-13th November and Stand 595 at Excel London on 24th-27th November. E-Lites was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products. Its latest range of G9 range of E-Lites includes a disposable device that provides the equivalent of 40 cigarettes and is priced at £9.99. Rechargeable options include the hard-cased E200 starter kit, which provides the equivalent of around 200 cigarettes and is priced £39.99. Customers can then order E-Tip refills from the website, which are priced £7.99 for the equivalent of approximately 80 cigarettes. E-Lites contain a solution of pharmaceutical-grade nicotine, purified water and tobacco flavourings. The internal components of the device are activated upon inhaling and turn this solution into a vapour. Crucially, E-Lites contain none of the tar, tobacco, carcinogens and added chemicals found in conventional cigarettes. They produce a vapour, rather than smoke, that has no strong smell. E-Lites, set up in 2007, is now the UK’s leading electronic cigarette brand with a number of celebrity fans, and the company’s latest G9 range is the most satisfying, easy-to-use and durable yet. E-Lites’ revolutionary products are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee. Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk For more information or high-resolution images please contact: Nick Henderson or Richard McCann Friday’s Media Group, 18 Soho Square, London, W1D 3QL Telephone: 0845 500 1140 email@example.com or firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of Friday's Media Group in the following categories: Men's Interest, Consumer Technology, Motoring, for more information visit https://pressreleasewire.responsesource.com/about.