The British Red Cross has begun its first ever ‘Ready for Winter’ roadshow this week in Scotland, with a fully branded mobile exhibition trailer supplied by exhibition and roadshow specialists, Mobex.
Launched on Monday 24 October by the Scottish Government in partnership with the British Red Cross and other agencies, the campaign encourages people, communities and businesses to be prepared for tough weather conditions following two successive severe winters in Scotland.
The branded exhibition trailer is visiting ten locations throughout Scotland over a two-week period offering simple advice on gathering some essential things in place in order to be prepared for winter. Special ‘grab bags’ will be given to people at the roadshow in which they can store their emergency kit and also a few handy items should they find themselves stranded at home, or on the move.
A survey into the emergency preparedness levels in Scotland commissioned in May indicated that three out of every five individuals questioned said they did not feel properly prepared for periods of weather like heavy snow, a prolonged freeze or flooding.
British Red Cross in Scotland Director Norman McKinley said: “The roadshow is an ideal opportunity for people to come along and gain some handy tips and advice ahead of any severe weather this year.
Many thousands of people were affected by last year’s severe weather when it struck quickly and caused major disruption. By visiting the roadshow, individuals can be reassured about how to stay safe in an emergency and we have lots of free advice and practical information on offer.”
Mobex Scotland General Manager Stephen Cameron said: “Having started in Edinburgh on Friday 21 October, the roadshow is having a great impact so far and we’re delighted to be working from our office in Scotland to support the British Red Cross and the Scottish Government. We have worked on many similar campaigns to deliver important safety messages and we know just how effective this method of community engagement is.”
For more information on how Mobex can help with roadshows to convey messages effectively and directly to target audiences, please call the head office on 01453 511 210 or East Kilbride on 01355 263431 or visit the Mobex website for more information.
Photo caption: British Red Cross employee demonstrating the use of a space blanket with a boy who visited the Ready for Winter exhibition trailer supplied by Mobex (in the background), on 24 October 2011 in Galashiels in the Scottish Borders. Image © Maverick Photo Agency.
A high resolution version of the image is available on request.
Note to Editors:
Mobex Ltd is a leading Exhibition and Roadshow specialist in the UK with over 40 years’ experience. Offering the full range of exhibition solutions for communication and marketing needs; from hiring exhibition trailers, designing and manufacturing eye-catching stands and bespoke exhibition trailers to supplying a complete roadshow package. All delivered with exceptional service and attention to detail. With a diverse range of clients including SME’s, PLC’s, public sector organisations, and charities Mobex deliver over a 1,000 events a year for their clients. For more information visit: www.mobex.co.uk or call 01453 511 210 or 01355 263431.
The Ready for Winter roadshow is available from 11am and 7pm in Tesco store car parks and covers the following locations: Edinburgh, Musselburgh, Dumfries, Galashiels, Perth, Dundee, Aberdeen, Inverness, Springburn and Maryhill in Glasgow.
Emergency Preparedness in Scotland Research was carried out using the Scottish Opinion Survey (SOS) during the period 25-31 May 2011 and a total of 1,309 interviews were achieved. The full research report is available to view and download from the Ready Scotland website http://www.readyscotland.org/ready-government/preparedness-r...
For more information contact:
Plum Communications & PR on behalf of Mobex Ltd.
01934 812972 / 07717 756644
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