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British style has significantly boosted the perception of the country both as a barometer of taste and as a shopping destination

- Visitors to Britain spend on average Β£253 on fashion
- Over one million tourists come to the UK each year just to shop
- The Internet and mobile phone comprise the biggest research tools

Britain’s shopping districts are emerging as one of our biggest tourist attractions as ongoing financial woes and the British shopping experience combine to create an ideal shopping holiday. A survey by Shoparazzi, the member’s only shopping club, has revealed that over Β£3 billion is spent in the UK each year on fashion by tourists, making shopping tourism a significant contributor to the economy. As many as 1 million people per annum may be visiting Britain each year just to shop.

Each year over 30 million people visit the UK, with almost 12 million of them travelling on holiday. In a survey, Shoparazzi found that the average spend on fashion per tourist was Β£253. This equates to Β£3 billion in total, which is a significant portion of the The British Fashion Council’s Β£21billion total estimate that the fashion industry is worth to the UK economy.

The reasons for this rise is are two fold. Firstly, emerging markets are continuing to grow while Western Europe and Britain have struggled to reshape their debt laden economies. This is increasing the buying power of most tourists, especially those visiting from Asia..

Secondly, Britain’s overall shopping environment is very appealing to tourists. Individual shopping centres cater for a spectrum of budgets. And many areas boast unique experiences, such as the glamour of Bond Street, the β€œgrunge chic” of London’s Shoreditch, and the unparalleled value of Bicester Village. Oxfordshire’s Bicester Village focus on providing fashion tourists with specially arranged transport appears to be working. Online reviews indicate that over 70% of reviews from non-UK residents are from Asia or Australasia. The equivalent percentage for the London Eye is only 18%

The Internet and mobile Internet are cited most often by tourists as the most popular way to research a shopping trip. 66% said they had used websites or mobile apps to plan a shopping trip before they travelled. Supporting this statistic, Shoparazzi reports that over 15% of downloads of its free Shoparazzi iPhone app (which contains exclusively information about UK fashion stores) have been from outside of the UK. The seven most popular countries downloading the free app (ranked by the number of downloads): United States, Australia, Singapore, China, Hong Kong, and South Korea.

Shoparazzi co-founder Colin Bruce stated, β€œThe successful export of British style has significantly boosted the perception of the country both as a barometer of taste and as a shopping destination. We predict that this trend will continue and that stores will profit from tailoring their offering and experience to the fashion tourist.”

Notes to Editors:

1. About Shoparazzi

Shoparazzi is a shopping guide for members, with features such as a high street sale aggregator, sample sale finder and private member offers from participating stores. The service is available both as a free iPhone app and at online at Geocast Limited provides the Shoparazzi service.

2. Information about the Shoparazzi research:
- Conducted across a sample size of 100 (i.e. a 10% margin of error), Shoparazzi polled tourists in London during October 2011
- Participants were approached at both Heathrow Airport and the British History Museum
- Those polled stated that they spent on average 45% of their total budgets on fashion shopping

3. Third party research and analysis used to create this report:

VisitBritain reports that:
- The total number of tourists classed as β€œon holiday” (used to create the figures for this report) visiting the UK for the 12 month period from August 2010 to August 2011 was 11,860,000 (of 30,460,000 total visitors)
- Spend per visit in August 2011 was Β£568

The British Fashion Council estimates the direct benefit of the UK fashion industry to the UK economy to be Β£21billion. was used to compare online reviews for Bicester Village and the London Eye. As of 1st November 2011, Bicester Village had 44 reviews by reviewers with a declared location. 14 of these were from non-UK residents and 10 were from users based in Asia or Australasia. By comparison, the London Eye had 1113 reviews by reviewers with a declared location, 683 of these were from non-UK residents and 125 were from users based in Asia or Australasia.

For more information please contact Brad Liebmann (CEO) or Colin Bruce (COO) at 0203 494 4250 or 07599 281 500,

This press release was distributed by ResponseSource Press Release Wire on behalf of Geocast in the following categories: Business & Finance, Retail & Fashion, for more information visit