Following recent speculation in the online industry, QueryClick comment on the news that Facebook have made a few changes to their Open Graph that could let users have the much wanted, 'Dislike Button'.
At the recent F8 conference in September, a lot of publicity surrounded the announcements of some of Facebook's biggest changes to date, such as Facebook's new Timeline feature. However, this was not the only change to that users could experience, as developments have led to as a change in the Open Graph has opened up a whole lot of opportunities for users to express their opinions one their friends' posts, say QueryClick.
Christopher Liversidge, QueryClick's Managing Director comments: “For a very long time, Facebook users have been able to 'like' their Facebook friends' posts – this means that they could show their appreciation for something that a friend had posted on Facebook by hitting a 'like' button. But for as long as the like button has existed, users have been asking for a 'dislike' button, where they can show their disapproval or simply their negative feelings towards something they've posted. These recent changes to Facebook's Open Graph have actually made it more possible for users to do this, thanks to Facebook's new 'Gestures' feature, which follows their popular 'verb any noun' feature.
The 'verb any noun' feature gives users the chance to create their own actions, such as saying that they have 'watched' a particular movie, 'listened' to a song or alum or even 'read' a specific article online. While this may seem very different from 'like' and even 'dislike', this where 'Gestures' comes in because it gives the developers the power to create their own actions, such as 'challenge' and 'cheer', which means that a 'dislike' button may not seem that far away after all, say QueryClick.
Chris continues: “The 'Gestures' feature could really transform Facebook for users and developers, as it could open up so many possibilities for communicating with loved ones on the site. It would seem pretty logical that if developers can create buttons for specific actions, that a 'dislike' button could be within reach. While Facebook have yet to confirm that the 'dislike' button is to be added to the site, the 'Gestures' feature could lead to a new and different way of sharing information online, which is just fantastic.”
QueryClick is one of the UK's leading providers of Search Engine Marketing (SEM) solutions for companies ranging from FTSE 100 listed brands to ambitious small businesses looking to grow aggressively.
QueryClick specialise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) to deliver the best return on investment in the industry with proven results for businesses of any size.
It's this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses.
Pioneers in innovation with their finger firmly on the industry pulse, QueryClick continue to put Scotland, and the UK, on the world map in terms of those leading the charge in innovative, results-led search marketing solutions.
QueryClick Ltd (SC342868)
50 Albany Street
+44 (0)131 556 7078
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