The Tourist board goes for a motto like "Welcome to Andalusia, Welcome home", to recover the confidence of the British market
The Andalusian Government aspires to consolidate the increase that the British market, the main foreign tourist supplier to the region, has experienced this year during the following World Travel Market tourist fair, in which they will reinforce this destination's image as the "Second home" for the Brits.
"Welcome to Andalusia, Welcome home", is the motto that the Tourist board will be using to recover the confidence of the British market, that so far this year has registered interannual increases of up to 10% in travellers and 11.5% in overnight stays.
The head of the department, Luciano Alonso, has affirmed today in a press conference that the plans carried out last year, during this fair, paid off, as the figures show, not only a recovery of this supplier, but also a promotional effort, as there has been increases that surpass the national average in 1.4 points in both indicators. To consolidate the growth of British tourism, the formula named as "360 degrees" is considered the best bet. It covers both the presence in the fair, as well as the sale of this destination in the streets and shopping centres and an advertising campaign in London, Liverpool and Manchester.
One of the novelties of the fair, that will be taking place between the following 7th and 10th of November, will be the debut of the tourist community - conceived as the biggest commercial and social touristic tool of Andalusia - in the eighth country with the most population with internet access in the world, Alonso highlighted.
In the Excel area, Andalusia will have its own space of up to 600m2 that will host the eight provincial tourist boards and 36 work desks for the Andalusian entrepreneurs, with a prediction of over 13.000 professional visits and 700 commercial contacts.
The cultural offer, with emphasis on Picasso and Golfing in Malaga and La Pepa bicentenary in Cadiz, as well as the Snow and the Alhambra in Granada, will have their own desks.
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In parallel, there will be events aimed to the consumer taking place in the Westfield Stratford City Shopping Centre, a building that opened last September that will be the entrance gate to the 2012 Olympic Games, with a predicted crowd of around 40.000 people attending the live promotion.
An advertising campaign will also be displayed in the most important underground railway stations around London, and in the Newspapers, which will extend to Liverpool and Manchester with the presence of Andalusia's touristic image on forty buses in each one of these city centres.
To gain recognition and generate visitant influx, the key to Andalusia's home (www.andalucia.org) will be handed out amongst the audience, who will be invited to visit the exhibitor to discover if these open up a free trip to the region.
In this edition, the budget of Andalusia's presence in the WTM comes to 872.000 euros, of which the board contributes with 70% of the total, an amount that means a 33% decrease compared to last year.
The World Travel Market, each year, gathers over 6.000 exhibitions and 44.000 professionals from 190 different countries, as well as 3.000 accredited journalists, and is considered one of the most important tourist fairs in the world, together with the ITB in Berlin and Fitur in Madrid.
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