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As a result of advances in technology, PR companies must evolve their services to ensure campaign success and client ROI, says PR Company Punch Communications.

Over the past few years, digital visibility has increased in importance and PRs priorities are shifting, as the communications industry is seen to introduce integrated PR strategies. The PR census revealed that over the past two years, online communications was top of the list on areas within PR that had advanced in value, and this same area would continue to do so over the next two years.

Jessica Ward, Account Executive at Punch says “The changing role within the industry itself including the advance in online communications and digital PR represents how integrated PR is a dominant part of the present and future. Combining traditional and digital PR techniques and integrating them within disciplines such as SEO and social media can provide much needed results and more measurable ROI and is representative of the changing demand on the PR sector. The challenge for PR agencies is to ensure they have the right skills and knowledge in house to maximise business opportunities created by this evolution of demand.”

It is inevitable that the rise of digital and integrated PR is set to continue, with online communications, SEO and social media the areas of real growth at the moment. Event planning and organisation, publishing and editing are areas that were found to have decreased and were set to decrease even further in significance, which fall into the category of traditional PR. Therefore, it is important to note that traditional PR techniques are still successful when implemented into campaigns correctly, but the advance in digital and online communications certainly confirms that roles within PR are changing.

If you are looking for PR, SEO or social media agencies, please call Punch Communications on 01858 411 600, or visit

This press release was distributed by ResponseSource Press Release Wire on behalf of Punch Communications in the following categories: Media & Marketing, for more information visit