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Made from a gel style rubber that not only protects your phone but makes it smell delicious too

For Apple and Blackberry – of course!


London: Jelly Belly Candy Company, creators of the UK’s favourite Jelly Belly® jelly beans, launches a new range of scented Smartphone covers for BlackBerry and Apple users. With a selection of nine popular scented covers to choose from, you can now carry your favourite jelly bean scent with you wherever you go.

The Jelly Belly secret jelly bean recipe has been used to scent each case and the product is tipped as one of the hot crazes to hit shelves this Christmas. New scented phone covers are available in: Bubblegum, Very Cherry, Blueberry, Top Banana, Green Apple, Wild Blackberry, French Vanilla, Liquorice and Grape.

The mobile phone cases will fit selected iPhone and Blackberry models and are in the same vibrant colours as the popular beans. Made from a gel style rubber that not only protects your phone but makes it smell delicious too, each purchase comes with a 10g bag of jelly beans - even the camera lens hole is the shape of a jelly bean!

iPhone 4/4S cases will be available at The Carphone Warehouse from 7th November and are priced at £17.99. This will be followed by the BlackBerry 8520/9300 cases which will be available from 14th November at premium retailers, priced at £15.99.

Launched in 1976, Jelly Belly has created over 90 exciting flavours to date, each with its own distinct colour that families have been enjoying for over three decades. With over 14.2 BILLION beans sold last year, Jelly Belly beans remain a firm family favourite in UK households.


Media Enquiries

Images of all the covers and a fact sheet detailing stockist information can be accessed here:
Username: jellybelly
Password: TMFpress

For further information please call:

Sam Woodward / 020 7612 1118
Clare Leckie / 020 7612 1168

Notes To Editor

Stockists include The Carphone Warehouse, O2, Fenwick Brent Cross, Bentalls Kingston, Amazon and the official Jelly Belly online shop (

For full pricing, range and availability information, please see attached fact sheet.
They are produced and imported under license by Infinity Entertainment Limited.
This product is not for human consumption and may contain Benzyl Benzoate.
The scent lasts for months not years.

iPhone 4 is a registered trademark of Apple Inc.
iPhone 3G & iPhone 3Gs are registered trademarks of Apple Inc.
Blackberry is a registered trademark of Research in Motion, Ltd.

®TM,© Jelly Belly Candy Company, Fairfield CA 94533 USA. Under license from Jelly Belly Candy Company. Visit

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