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British luxury bed-maker, Vi-Spring, is supporting the Campaign for Wool at the 2011 Lord Mayor’s Show on Saturday 12th November. Joining the procession alongside Worshipful Woolmen, Vi-Spring will be parading through London with its new, sumptuously soft, all-wool bed, The Shetland.

The Campaign’s Patron, HRH The Prince of Wales, convened the initiative to rejuvenate the image of real wool in January 2010, after seeing that its natural, sustainable origin and highly technical structure can offer interiors and fashion many superior benefits.

Naturally luxurious, wool is uniquely suited to bed making thanks to a combination of softness, warmth and resilience. Vi-Spring is the only bed maker in the world to use Real Shetland Wool. It’s master-craftsmen hand-fill each and every bed with more British fleece wool than any other bed maker. This is part of Vi-Spring’s support for Campaign for Wool and commitment to using one of Britain’s finest resources to increase demand for wool and preserve this precious industry.

The Procession will be lead by the 684th Lord Mayor of the City of London, Alderman David Wootton.

ENDS

For press enquiries, images or further information about Vi-Spring please contact:

Sally Bowles or Huw Bussell at Thinc PR on 020 7801 6255 sally@thincpr.com huw@thincpr.com

About the Lord Mayor’s Show:

The Procession starts at London’s Guildhall at 11.00am on November 12th. It travels down to Mansion House then crosses the City via Bank and St Pauls to deliver the new Lord Mayor to the Royal Courts of Justice on the Strand at about 12.40. While the Lord Mayor pledges loyalty in the ancient ceremony, the procession re-forms for the return leg, which sets off down the Embankment at 1pm and finishes back at Mansion House around 2.30.

About Vi-Spring:

Vi-Spring believes that sleeping on the right bed can be a truly life-changing experience. All Vi-Spring mattresses are handmade to order in the company’s workshops in Devon. It’s an uncompromising approach, but because sleep is such a deeply personal part of life, it’s really the only way to ensure that every bed is not only supremely comfortable, but also fits its owner like a glove.

Founded in 1901, Vi-Spring was the first bed maker to produce an interior sprung mattress using a system of individually pocketed springs that changed the way beds were made.

Vi-Spring has never wavered from its original philosophy of using the best craftsmanship and quality materials to produce the finest beds in the world, and this is why Vi-Spring beds have been the only choice for anyone who demands the best for over one hundred years.

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