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NOVEMBER 2012: With the ability to influence others in the world of business becoming increasingly vital, the launch of Advocates & Enemies: How to build practical strategies to influence your stakeholders ( is a must have read for anyone wanting to succeed and build powerful relationships that really work.

With 77% of respondents of a recent survey admitting finding it difficult to influence individuals, 74% struggling with groups, and most reporting networking as their biggest deficiency when it comes to influence, Advocates & Enemies could hold the key to change.
Packed full of simple and practical ideas, this easy to read book is less about theoretical concepts and more focussed on looking at accelerating progress so that achievements and goals are being met, and fast. It’s all about people using their influencing skills in simple ways in order to succeed.

Colin Gautrey, author of Advocates & Enemies, said, “The approach I’ve developed over the years and now explored in my 3rd book, is a simple process of focusing on a specific objective; identifying who can help or hinder your achievement and then analysing them in terms of a. their agreement with your goal and b. the quality of the relationship you have with them”.

He added, “The book is perfect for anyone who is too busy to read lots of theory and wants to get on and develop a strategy for achieving goals and building strong networks – fast! In many ways people are generally quite good at building relationships but falter when it comes to focusing where it matters most – with key stakeholders. They also seem to struggle when it comes to getting out there with people they don’t know very well. Advocates & Enemies can help them change this so they can create stronger business relationships that really perform”.

Damian Hughes, author of Liquid Thinking, commented, "This is a book which contains some simple yet profound truths about our ability to persuade and influence others. It is an important book and its impact should be immense.”
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*The research was conducted by The Gautrey Group with over 1000 business participants.
Colin Gautrey is a specialist in the practical use of power and influence in the workplace. He combines solid research with deep personal experience in corporate life to offer his clients critical yet simple insights into how to get results with greater influence.

Colin is co-author of several books including 21 Dirty Tricks at Work (July 2005 - Wiley) and Political Dilemmas at Work (September 2008 - Wiley). Along with a significant portfolio of corporate clients, Colin also works with many other organisations including many business schools (Warwick, Wharton, CASS, Sheffield Hallam, Aliant to name but a few) and The Conference Board (most recently leading a session at the Executive Coaching Summit in New York exploring the future of Executive Coaching).
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For media information, copies of Advocates & Enemies, images and interviews please contact:

Natalie Trice
Tally PR
T: 01628 484402 / 07825 615303

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