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Your dog can smell beautiful with UP!

Busy online doggie accessory company is enjoying the sweet smell of success as its latest dog themed gift, Urban Pup Dog Perfume, is added to its popular online ranges.

The thriving company, which began trading in 2008, was set up by Denis Kelly, a dog lover who felt there was room in the market for a quality accessory supplier for pets, specifically small dogs. And the new range of dog perfumes joins a host of other quality gifts and accessories available at the online store.

“Our brand new range of perfumes comes in six beautiful fragrances; Candy Floss, Sweet Jasmine, Summer Garden, French Lavender, Fleurs de Jardin and Wildwood – each with its own unique bouquet.”, said Denis.

“The perfumes are designed not to overpower a dog’s senses, nor to necessarily mask a natural dog smell, but they merely add a subtle hint of fragrance to dogs’ coats and simultaneously provide the soothing benefits of aromatherapy to the dog’s skin.

“The ingredients are all totally natural, as all our fragrances are made from pure essential oils and the essence of various flowers. No chemicals have been used or added during the manufacturing process and the pH of each fragrance has been adjusted to suit a dog’s skin.”, he added.

The ranges are mostly for small dogs such as Chihuahuas, Yorkshire Terriers, Bichon Frise, Shih Tzu and Mini Schnauzers, to name a few; but there are products – and now perfumes – across the entire Urban Pup range to suit every dog owner’s taste.

“Urban Pup’s unrivalled online offering includes clothing, jewellery, carrying cases, matching t-shirts for owner and dog, collars, leads and a myriad of other dog accessories which satisfy the growing demand for dog accessories and the growing trend for dog owners to adorn their pet with stylish accessories. From fashionable coats and pretty dresses to stunning lead and collar sets, each piece of clothing has been personally selected based on its design, quality and overall fashion appeal.", added Denis. is the official dog clothier for ‘Bruiser’ the dog in the West End musical, Legally Blonde, as well as the supplier of ‘Toto’ the dog’s beautiful emerald crystal collar in the Andrew Lloyd Weber version of the hit musical, The Wizard of Oz. So with such high profile partnerships in the entertainments industry, it’s no surprise the products are popular in the world of celebrity and showbiz.

“We frequently get calls from TV producers asking for fun items of clothing for dog features they’re doing. They want the clothing or accessories to look great, but more than that – they want the price point to be reasonable enough that it won’t put their viewers off.”, said Denis.

The new dog fragrances retail at £14.95. To see the latest ranges of Urban Pup perfumes and other dog themed accessories log onto


Notes for Editors: for more information / cut out images / press samples contact:

Denis Kelly, email: or tel: +44 (0) 7971 052411.

Press samples are free & delivered next day if requested before 3pm GMT

Login to our site to check out the range modeled by some Urban Pup’s and their owners at (login: Press; Password: kelly123).

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