Six Degrees Ltd
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UK users cite mobile phone as ‘most important gadget’ but few admit they take proper security precautions
London, UK – 9 November 2011 – Lookout Mobile Security (www.mylookout.com), the leader in mobile security, today announced it is releasing a localised version of Lookout for UK users. Lookout, a top-rated app that protects mobile devices from malware, spyware, phishing scams, data loss and device loss or theft, has more than 12 million users across 170 countries. Close to half a million UK consumers already rely on Lookout to protect their mobile devices.
Just under half of the UK population now owns a smartphone, according to Kantar Worldpanel ComTech’s latest statistics. As mobile devices proliferate and carry more personal information, they become a more attractive target for malware, fraud, hackers and identity theft. In 2011 mobile threats have accelerated – in the last four months alone mobile malware instances have more than doubled to nearly 1000, with some of this malware originating in Russia or China, but affecting millions of people worldwide.
In a new UK survey commissioned by Lookout, nearly half of all respondents (46 per cent) indicated that their smartphone is their most important possession – more important than their car or laptop computer. The most precious information carried on mobile phones is friends and family contact numbers (35 per cent) and photos (32 per cent). Not surprisingly, people are most concerned about losing their phone, losing their contacts, or having their phone hacked. Forty per cent of UK consumers admitted their phones had been compromised, which has cost them money (21 per cent), compromised employer information (6 per cent) or even their bank account (3.5 per cent).
While UK respondents express concern over the safety of their mobile device and the data on it, very few actually take appropriate steps to protect it. More than 85 per cent of UK consumers do not have a way to track down their lost or stolen mobile device, and 74 per cent do not regularly back up their contacts and personal information.
“Mobile threats are instantly transmitted across global networks, regardless of borders. Over the course of 2011, Lookout saw a significant increase in the prevalence and sophistication of threats,” says Lookout CEO and co-founder, John Hering. “Lookout tracks threats worldwide and rapidly updates all Lookout-enabled mobile devices automatically to block them. We provide a simple way for people to protect their most personal device, not only from malware, but also against data loss and device loss.”
Lookout offers free essential security for Android smartphones and tablets, in addition to the iPhone, iPad and iPod touch. Lookout includes security, basic data backup and find-my-phone capabilities, as well as cross-platform, remote management for multiple devices. Lookout Premium for Android provides additional protections, including Safe Browsing to protect users from unsafe links and websites, Privacy Advisor that clarifies the personal information accessed by each mobile app, and remote lock-and-wipe capabilities for £1.99 a month or £19.99 a year. Lookout is powered by Lookout’s Mobile Threat Network, which analyses threat data worldwide, identifying and blocking new threats and automatically delivering the best protection possible.
UK consumers can download Lookout in the Android Market or App Store. For more information visit www.mylookout.com
UK Market Survey
Lookout Mobile Security commissioned a survey among 1,000 UK mobile phone users during October 2011. Key findings included:
· Two-thirds of people are worried about losing contacts and personal information on their phone, but only a third worry about the quality or safety of web links, websites and mobile apps. Just one-fifth worry about using free WiFi connections
· Nearly 40 per cent use a PIN/passcode or handset lock; 26 per cent regularly back up contacts and personal data; 14 per cent can track if lost/stolen; and nearly a quarter admit to doing security updates, but only ‘when needed’
· A fifth of respondents have lost money due to a lost, stolen or hacked phone
· Asked to name one personal item they could save out of a burning house, the top choice was a mobile phone – ahead of a wallet/purse, passport and photo album.
· Around half (46 per cent) consider the smartphone their most important gadget – above an MP3 player, E-book, laptop and even their car
· A third of respondents confessed that they could last a couple of minutes to a couple of hours if their phone was lost or stolen. Ten per cent couldn’t survive at all!
· More than 50 per cent feel ‘frustrated’ or ‘anxious’ when they do not have their phone on them; while 60 per cent feel ‘connected’ or ‘safe’ when they do have it with them
About Lookout Mobile Security
Lookout is a mobile security company dedicated to making the mobile experience safe for everyone. Lookout delivers award-winning protection from the growing threats facing mobile users today, including malware, phishing, privacy violations, data loss, and loss of the phone itself. Cross-platform, Lookout is designed from the ground up to provide advanced mobile protection while remaining lightweight and efficient on the phone. With 12 million users across 400 mobile networks in 170 countries, Lookout is the world leader in smartphone security. Headquartered in San Francisco, Lookout is funded by Accel Partners, Andreessen Horowitz, Index Ventures, Khosla Ventures and Trilogy Equity Partners. For more information and to download the application, please visit www.mylookout.com
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