Amanda Hassall/Kathryn Cotsworth
Six Degrees Ltd
New stats reveal that phones are now more important than cars in daily life
London, UK; 9 November 2011 – Lookout Mobile Security (www.mylookout.com), which today announced its availability in the UK, has revealed that while the mobile phone is our favoured gadget, more important than even our car or laptop, few of us take adequate steps to protect this very personal device. In Lookout’s recent study of UK mobile phone users, 74 per cent of respondents admitted they do not regularly back up their personal contacts, and 85 per cent have no way of locating a lost or stolen phone.
The study found that consumers are far more emotionally attached to their mobile devices than previously known. Chosen over a passport, wallet, photo album, car keys and even a sentimental keepsake as the one personal item they would save from a burning house, respondents viewed their mobile phones as ‘very important’. More than a third (34 per cent) admit they check their mobile every time they go to the toilet or make a cup of tea, while a quarter check it every hour or every few minutes. More than 50 per cent admit to feeling “frustrated” or “anxious” when they lose their phone.
Efforts to safeguard mobile phones are piecemeal at best. While 60 per cent worry about losing personal contacts or information on their phone or losing the device itself, and half fear being hacked, only 4 out of 10 set a PIN or passcode and around a quarter do security updates, but only when needed. Lookout’s research also shows that mobile phone users are very attached to their devices – 15 per cent could not survive at all, followed by just under a third that said they could last only a couple of minutes to a couple of hours if their phone was lost or stolen.
Lookout is a top-rated mobile app that protects users from mobile phone dangers, including malware, spyware, and phishing scams. More than 12 million users are already using Lookout to locate a lost or stolen device and back up critical personal data like contacts, photos and call history. Lookout regularly identifies and blocks infected apps before they can have a serious impact on smartphone users; stops thousands of people from visiting unsafe websites every day; and locates five lost or stolen phones every minute.
“Mobile threats don’t discriminate based on where you are. They tend to be global, affecting people around the world,” said Lookout CEO and co-founder, John Hering. “We are providing a simple way for people to protect their most personal and trusted devices.”
Lookout Mobile Security is a free app, available on the Android Market and Apple App Store, designed to keep smartphones, iPhones and tablets safe from the rising tide of mobile threats. It is powered by Lookout’s Mobile Threat Network, which analyses threats, identifying and blocking new ones and automatically protecting users – all in real time.
Lookout’s John Hering adds: “Smartphones and tablets are our most personal computers. The survey reinforces just how important they are to people. As consumers continue to use their mobile devices both at work and at home, they should take steps to protect them and the personal information on them.”
UK market survey – highlights
Lookout Mobile Security commissioned a survey among 1,000 UK mobile phone users during October 2011 – key findings include:
• Two-thirds of mobile users are worried about losing personal contacts and information, but only a third worry about the quality or safety of web link/sites and mobile apps. Just a fifth worry about using unsecured Wifi connections
• Sixty per cent do not set a PIN/passcode or handset lock; 84 per cent do not regularly back up personal contacts; and only 14 per cent can track if their phone is lost or stolen
• A fifth of respondents have lost money due to a lost, stolen or hacked phone
• More than 50 per cent feel ‘frustrated’ or ‘anxious’ when they do not have their phone on them; while 60 per cent feel ‘connected’ or ‘safe’ when they do have it with them
• Around half (46 per cent) consider the smartphone their most important gadget – above an MP3 player, E-book, laptop and even their car
About Lookout Mobile Security
Lookout is a mobile security company dedicated to making the mobile experience safe for everyone. Lookout delivers award-winning protection from the growing threats facing mobile users today, including malware, phishing, privacy violations, data loss, and loss of the phone itself. Cross-platform, Lookout is designed from the ground up to provide advanced mobile protection while remaining lightweight and efficient on the phone. With 12 million users across 400 mobile networks in 170 countries, Lookout is the world leader in smartphone security. Headquartered in San Francisco, Lookout is funded by Accel Partners, Andreessen Horowitz, Index Ventures, Khosla Ventures and Trilogy Equity Partners. For more information and to download the application, please visit www.mylookout.com.
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