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John Lewis Cheadle has celebrated the completion of its nine - month, £19m refurbishment. The 16-year-old department store has been given a complete makeover with the introduction of new retail concepts and a host of new brands to enhance customers’ shopping experience.

The refurbishment, which is part of the retailer’s growth strategy through investing in existing department stores, culminated in the unveiling of a visual merchandise display by renowned stylist Emma Davidge.

Emma, who has worked with brands such as Louis Vuitton, has applied her innovative approach to create a breathtaking display of fabric jellyfish on the ground floor.

The refurbishment has seen John Lewis Cheadle become the first John Lewis department store to showcase the Beauty Retreat. The spa service launched in August and is already proving a huge hit with Cheadle shoppers. The Beauty Retreat offers treatments such as facials, manicures, pedicures, eyebrow/eyelash tinting and threading from a host of premium brands including Clarins, Elemis, Decleor, Blink and Jessica.

The Kitchen, a Mediterranean-style eatery, is another first for John Lewis, offering an array of , meals and sharing platters. The new-look shop also includes new concept menswear, home and electronics departments.

The new consumer electronics concept allows customers to fully interact with products across the electricals and home technology range for the first time. Stocking all the very latest products, many of the ranges are exclusive to John Lewis. Customers also have the opportunity to opt into additional services such as the installation of software and helplines.

The new home concept includes a refurbishment of furnishing fabrics, linens, bath accessories and furniture. Easier for customers to navigate, the departments offer customers a broader range of choice from own brand to branded products, incorporating more contemporary, trend lead designs.

The menswear concept has been created to provide customers with the definitive choice of own, national and international brands. As well as a host of new brands, the concept sees the expansion of John Lewis’s own brand, all edited to suit customers’ fashion and lifestyle needs.

John Lewis Cheadle managing director, Margaret Jacques said: “I am delighted that the project is complete. The branch looks simply stunning and is filled with truly inspirational products. Our Partners have worked tirelessly throughout the project and are rightly proud of what has been achieved. We look forward to welcoming customers old and new to Cheadle over the coming weeks and months.”

ENDS

For more information please contact:

Karina Perry
Marketing and Events
John Lewis Cheadle
Karina_perry@johnlewis.co.uk
0161 491 8778
For more information contact:
Carly Edwards
Press Officer (Branches & Retail Development)
t: 020 7592 5459
m: 07764 675 894
e: carly_edwards@johnlewis.co.uk

The John Lewis Partnership - The John Lewis Partnership operates 35 John Lewis shops across the UK (29 department stores and six John Lewis at home), johnlewis.com and 264 Waitrose supermarkets. The business has an annual turnover of nearly £7.4bn. It is the UK's largest example of worker co-ownership where all 76,500 staff are Partners in the business.

John Lewis - John Lewis, 'Britain's favourite retailer 2010'* and 'Multiple Department Store of the Year 2010' ** typically stocks more than 350,000 separate lines in its department stores. The website stocks over 150,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK (www.johnlewis.com ). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.

John Lewis is proud to be the official department store provider to the London 2012 Olympic and Paralympic Games.

John Lewis and London 2012 - As part of this partnership with LOCOG (The London Organising Committee of the Olympic and Paralympic Games) John Lewis operates official London 2012 shops within its Oxford Street and Stratford City shops. John Lewis is helping to furnish lounge and reception areas at key Games-time venues as well as offering Partners (staff) the opportunity to support LOCOG in the operation and build-up to the Games. Further to the sponsorship with LOCOG, John Lewis Partnership has developed 'Partners in Sport' an initiative to put something back into the community through sport which includes sponsoring several London 2012 hopefuls as well as funding sports coaches.

* Verdict consumer satisfaction index, January 2011

** The Drapers Awards for fashion retail, November 2010

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This press release was distributed by ResponseSource Press Release Wire on behalf of John Lewis in the following categories: Men's Interest, Home & Garden, Women's Interest & Beauty, Food & Drink, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.