Nominet’s annual research shows .uk register growth outpaces gTLDs while consumer preference for .uk sites is at its highest ever
10th November 2011 – Nominet, the not-for-profit organisation responsible for .uk Internet infrastructure, will today release figures showing that .uk registrations grew by 10.5% over the past 12 months, bringing the total number of domains to 9.7 million by the end of September 2011. .uk also maintains its position as the world’s second largest country code registry after Germany’s .de. The figures are published in the latest edition of Nominet’s annual study of the domain name industry, which is formally launched at a conference of Internet professionals in London today.
The Domain Business report shows that preference for .uk remains strong with eighty one percent of those surveyed saying they prefer .uk sites when presented with a choice of a .uk or .com in search results. The main reasons given were that it would be more likely to be a UK based company and have more relevance with prices in sterling and acceptable delivery charges.
The report also shows that the global market for domain names is healthy and growing with an increase of 9.5% this year, taking the total number of domains globally to 218, an increase of 19 million. Generic Top Level Domains now make up 60% of the market while 39% are country code Top Level Domains.
Commenting on the report, Lesley Cowley OBE, Chief Executive of Nominet, said: “Nominet is proud to continue to operate one of the world’s largest Internet domain name registries and the good news is that the .uk space continues to go from strength to strength. The register was at 9.7 million domains at the end of September 2011 and we expect it to reach 10 million in the early months of next year. As business sites now account for more than three million .uk websites it is impossible to ignore the vital role that the .uk space plays in the national digital economy.”
Phil Kingsland, Director of Marketing and Communications at Nominet, added: “We are pleased to see that the public have such confidence in .uk and we continue to focus on working closely with global and domestic groups to ensure that it remains a safe and secure environment in which to do business. Businesses in the UK recognise that the values of status and trust that .uk stands for positively contribute to the consumer perception of their company online. In looking to establish a brand that customers can have confidence in, buying into the .uk space is a valuable step.”
The full results of the The Domain Business and a wide range of industry views are available by visiting http://db.nominet.org.uk
For more information
Please contact Patrick Yiu at Brands2Life
020 7592 1200
Notes to editors
The data contained in The Domain Business report 2011 was been acquired from a variety of sources:
• Statistics on volume of global TLDs courtesy of Matthew Zook: www.zooknic.com
• Global economic and population data courtesy of the World Bank: www.worldbank.org
• Company incorporation data taken from Companies House: www.companieshouse.gov.uk
• Research on consumer preference for .uk was conducted by Insight Engineers on behalf of Nominet, in September 2011 with 1,020 interviews.
• Research on domain name use was conducted by Insight Engineers on behalf of Nominet in September 2011 and was based on a sample of 2,000 domain names.
• All other data is taken from the internal analysis of operational statistics in managing the .uk registry and relevant research undertaken by Nominet UK.
Nominet is a not-for-profit organisation responsible for the smooth and secure running of the .uk Internet infrastructure. A public service ethos drives everything we do – we strive to make the Internet an ever more trusted space for everyone who uses it.
As one of the world’s largest Internet registries, we maintain a ‘directory’ of domain names ending in.uk, and run the technology which locates the computer hosting the website or email address you are looking for.
We set up and support the Nominet Trust, an independently run charity focussed on increasing access, safety and education on Internet issues.
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